Marketing Buzzwords of 2017
Billy Joel photo: https://www.flickr.com/photos/slgc/

Marketing Buzzwords of 2017

Paul Stephenson Paul Stephenson

Paul Stephenson

Fractional SaaS Marketing Leader

发布日期: 2016年12月31日
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These days I feel like Billy Joel. Why?

“Everybody’s talkin’ ‘bout the new marketing. Funny, but it’s still just marketing to me”

This year’s buzzwords are to be sprinkled liberally into every meeting and email message like magical fairydust until they rise to the highest echelons of the C-suite. Get your CEO or Chairman to quote one of these babies and it’s 50 house points to Gryffindor.

  • Account Based Marketing (ABM)
  • AI & Machine Learning
  • AR & VR
  • Attribution
  • Blockchain
  • Data Management Platform (DMP)
  • Demand Side Platform (DSP)
  • Growth Marketing
  • Holistic
  • Immersive
  • Internet of Things (IoT)
  • Mass Personalization
  • Micro-influencer Marketing
  • Programmatic Advertising
  • Remarketing Lists for Search Ads (RLSA)
  • Ritson
  • Tangible Marketing

For the full mis-explanation of each term along with a review of 2016's never-to-be-used-again marketing buzzwords, read the full article on the 47 Insights blog.

Happy New Year from every at 47 Insights (just me then)!



Joseph Avi L.

Business Strategist | Management Consultant | Coach & Trainer | Innovation & Competition Thinker

8 年

Nice wrap-up, Paul. Buzzwords can make our customers and colleagues tune-out.

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