Marketing for business growth

In this article, we are going to talk about Marketing and how it can help your business or personal brand grow.

Definition of Marketing

Marketing is the action or business of promoting and selling products or services, including market research and advertising.?Today, marketing is something that every company and organization must implement in its?growth strategy. Many companies use marketing techniques to achieve their goals without even realizing it, as they work to?promote themselves and increase sales of their product or service. These days, marketing is one of the key aspects of business.

The 4Ps of Marketing

1.???Product?- A?product could be anything that a company offers consumers to satisfy a need.

2.???Price - How you price your products and services is an extremely important part of the?marketing strategy.

3.???Place?- Strategic merchandising locations can be anything from an online store to a channel of physical stores across multiple towns or countries.

4.???Promotion - This refers to all the?marketing?and communication that is done in order to showcase the benefits of your product or service within the market. This is how you increase sales.

What Does Marketing Do for Your Business?

Marketing can help your business in countless ways but lets's take a look at a few of the most impactful ones.

1. Raising Brand Awareness

2. Generating traffic

3. Increasing revenue

4. Building trust in your brand

5. Tracking Your Metrics

Traditional marketing vs Digital marketing

1.???In traditional marketing its easy to reach out to local audience/consumers whereas digital marketing lets you reach the targeted audience/consumers/customers globally from all over the world.

2.???Traditional marketing is more of a personal approach whereas the physical presence of the marketers is not at all required in digital marketing.

3.???Traditional methods of marketing provide the hard copy of product(s)/service(s) description which can be read again and again. Digital platforms provide the description in softcopy over the website, or through videos, youtube, etc. which can be accessed anytime anywhere as per the consumer’s requirement and it provides paper-free documentation.

4.???Traditional marketing involves one-way communication whereas digital marketing provides two way communication.

5.???Traditional marketing is expensive as it involves printing, radio/tv advertisements which cost more to the company whereas digital marketing is highly cost efficient and eco friendly as it provide paper free transactions.

6.???Very less interaction is involved in traditional marketing , on the other hand digital marketing offers a number of digital platforms to the consumers/customers/buyers like social networking sites, e-commerce websites, different apps for collecting their feedbacks where they can put their views about the product(s)/service(s).

7.???Traditional marketing methods does not provide real-time results, whereas Digital marketing methods provide?real time results.

There is one important thing to understand that ‘niche’ does not exist, but is created by smart marketing techniques and identifying what the customer wants.

Niche marketing is a marketing tactic deployed to target a specific market segment which is unique. Niche market is often created by identifying what a customer wants and this can be done if the company knows what the customer needs and then tries to deliver a better solution to a problem which was not presented by other firms.

So the first step is to find your niche. But the question is how to find a suitable niche?

1.???Talent includes finding or observing the things you are good at.

2.???Passion includes?finding out the things that you are passionate about that you can do all day long without any disinterest.

3.???Market includes?doing the market research if that passion or talent has the potential to be sold in the market.

These all include a process of-?

• Finding a problem in the society or the market that you are driven to solve and have a relative talent?
• The development of a product or service to solve that problem?
• The competition that is already solving that problem or is near to that problem,?
• Determining the profitability of doing that business
• Lastly, take your product prototype to the market to test its acceptance.

CATT MARKETING FUNNEL

Wealth= n^CATT

Where?^?means to the power

[n] Niche-?Your chosen niche on which your success and wealth depend

[C] Content-?Create attractive and useful content that’ll drive traffic from your niche such as blog posts, videos, lead magnets and live webinars which add value to your potential customers lives.

[A] Attention-?Drive attention (traffic) to your content via SEO, Social Media, Paid Ads and referrals.

[T] Trust-?Build Trust with your audience by communicating with them in a personalised way using marketing Automation and retargeting.

[T] Transaction-?Convert your potential customers into paid customers with natural sales.

Integrated Digital Marketing

Integrated Digital Marketing is the art and craft of using all the digital marketing methods available today in such a way that each digital marketing channel complements the other by playing it’s strengths rather than trying to reach the goal of increasing revenues and customer base on its own.

Some of the common digital marketing methods are:

1.???Search Engine Marketing (PPC)

2.???Search Engine Optimization (Organic Traffic)

3.???Email Marketing

4.???Social Media Marketing

5.???Digital Display Marketing

6.???Content Marketing

Personal Branding

?

Personal branding is a practice of selling people and their services as products. It is an ongoing process of building and maintaining the reputation and portrayal of an individual, group, or organization. While some self-help methods focus on self-improvement, personal branding defines success as a means of self-improvement.

It’s a unique combination of skills, experience, and personality that you want your fans to see. It's the story of your story, and the opinion people get about your online reputation.

How Personal Brand helps you?

• Your Ideal People Start To Find You
• You are known as an expert in your field
• People Trust you More
• You value for your service increases
• You are differentiated from Competition

Mass trust is an important aspect in order to bring large audience.

Learn-?Learn Something New

Work-?Work on it

Blog-?Write about it and share it with your audience

Consult-?Start consulting people or brands to get better growth

Mentor-?Mentor people or the organisations on the particular niche

Start-up-?In the end, you can build your own start-up to cater to a larger audience.

?Thanks for reading , do like and comment your views on Marketing.