Marketing budgets in life sciences: Making every dollar count
ramarketing
We deliver commercial impact globally for companies that target the pharma and biotech sector.
Marketing in the life sciences sector is undergoing a seismic shift.?
Budgets are tighter, expectations are higher, and digital innovation is reshaping the landscape. At the heart of it all is a simple but critical challenge: how do you make your marketing investment work harder?
Our latest report, Marketing budgets in life sciences: The 2025 Playbook, dives into this question, uncovering key trends and actionable insights to help businesses thrive in an increasingly competitive environment.?
Discover how to build capacity, secure increased marketing investment, win over decision-makers, and scale in this not-to-be-missed playbook.
Here are some highlights:
?? Outsourcing for specialized support
A staggering 83% of our respondents said they outsource marketing activities.?
Why? Because specialist agencies bring the expertise, creativity, and scalability that in-house teams often lack.?
Whether for digital campaigns, branding, or tactical execution, outsourcing can be the difference between keeping the lights on and lighting up the market.
?? Maximizing ROI with smarter strategies
With 52% of companies surveyed reporting stagnant or declining budgets, achieving more with less is now a must.?
But here’s the twist: while lead generation offers quick wins, it’s brand awareness that builds the foundation for long-term growth.?
Striking the right balance between the two is crucial for sustained success.
?? Data: The key to unlocking marketing potential
It’s time to bid farewell to vanity metrics.
As digital marketing budgets are set to rise (4 in 5 respondents agree), the focus is shifting to more granular performance data.?
Companies that measure impact effectively - beyond surface-level KPIs - will be better equipped to refine their strategies and stay ahead of competitors.
While these insights provide a snapshot of the current marketing landscape, the full report offers a deep dive into how life sciences companies are adapting their strategies to thrive in 2025 and beyond.
Want to know how your peers are maximizing their budgets, tracking success, and leveraging outsourcing to fuel growth?
?? Download the full report here and discover how to future-proof your marketing strategy today.