The Marketing Book Podcast: 3 Big Ideas from 250 Books For Every Marketer
Douglas Burdett
Host of The Marketing Book Podcast (retired, now pursuing a "post-achievement lifestyle")
In celebration of the first 250 episodes of The Marketing Book Podcast, for this week's episode, I am presenting the audio from a presentation I made recently to the American Marketing Association Chapter in Birmingham, Alabama: "3 Big Ideas From 250 Marketing & Sales Books Every Marketer Needs to Know.”
Listen to the Interview:
3 Big Ideas from 250 Marketing & Sales Books Every Modern Marketer Needs To Know from ARTILLERY LLC
Click here to download that presentation slides and script.
Special Thanks:
American Marketing Association Birmingham Chapter
Douglas Burdett AMA Presentation Article
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CEO @ Ignite Visibility - Digital Marketing Agency. On a mission to help others through digital marketing and use profits to reinvest in client success, employee success and the community.
5 年How did you narrow it down to 3 Douglas Burdett
??Helping Ambulatory Improve Financial Performance, Gain Access to Top-Tier Talent & Lower Total Cost to Collect ?? | Senior Vice President of Sales - UnisLink ????? | Bestselling Author | Keynote Speaker
5 年Brilliant and insightful keynote Douglas Burdett! Insights only you could deliver!
? Coaching Experts to GET NOTICED!? ?Author, Step Into The Spotlight! ?
5 年Douglas Burdett, 250 episodes! Not too shabby. Congrats!!! ??
Award-Winning Author, AI Entrepreneur, and UNC Adjunct
5 年Nice work!
Comms manager with McMaster’s Faculty of Science & former biz book reviewer for the Hamilton Spectator.
5 年Thanks for sharing your talk Douglas. That was the podcast equivalent of a 12-year-old single malt scotch whisky. Anyone working in marketing or comms needs to give this a close listen and take notes. Really appreciated the insight that there the 3 types of companies / organizations - the ones that focus on themselves, the ones that focus on their competitors and the ones that focus on their customers. Put all your chips on the customer-focused company thriving while the other two suffer a swift or slow death.