Marketing to a blue-collar B2B audience

This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-nonsense demographic. Whether you're refining your brand voice or looking to make a bigger impact with your campaigns, this episode has insights you won't want to miss.

Next week, we close out 2024 on a high note with our much-anticipated annual chat featuring Trent Guyer , VP of Marketing & Digital Strategy at Grasshopper Mowers. He'll tackle two of our favorite topics—AI and user experience—offering his perspective on how they're shaping the future of marketing and customer engagement. It’s a conversation packed with actionable takeaways for the new year.

See you next week!

— Brenda, Brandon, Claudia, Roop, and Sam