Marketing for Blockchain Games: Tezotopia Case Study

The market for Play-to-earn games is growing exponentially — redefining the gaming industry’s landscape by providing transparent and rewarding systems. What didn’t exist just a few years ago is now a huge industry worth hundreds of millions — and even big established companies such as Ubisoft are looking to?join the ‘revolution’.

There’s a diverse set of opinions on how NFTs and Play-to-earn games can be valuable or predatory. But the simple fact is, it’s no different to any industry — there is the good and bad, and seeing it as one or the other is a bit reductive.

We’re being very careful about whom we choose to work within the space — just like we are with all our clients, and we’re really excited to be part of the NFT gaming rise. We are currently working with payments providers, video game studios expanding into NFTs, and finally Tezotopia — one of the most exciting projects on the Tezos platform. So we thought we would take the opportunity to reflect on what we learnt, and share our best marketing practices for businesses within this exciting space.

Tezotopia?is a real-time strategy gaming platform on the?Tezos?network that launched its functional NFT’s presale a few months ago, a builder tool in recent weeks where players can create their own land, and the battles (RTS) game, now set to go live in December. This means that the yield aspect of the game is now open; you can already collect unique NFTs that will be usable in the?battle arena.

One of the things we have loved about working with gif.games is not just their commitment to their community, the game, and all the tools, but their desire to be out in front — an identifiable face of the game and platform.

‘Tezotopia is an entirely new game built for Web3; the future of gaming is on the blockchain, and we are at the forefront of it. Allowing players to create an entire universe, and wage war against one another is what brings the metaverse to life.’?Joab — Founder of Tezotopia

Looking at their lively, positive community and the fact that they’re built on Tezos — one of the?most environmentally friendly?blockchains, we thought they would be a brilliant partner. From their side, they chose us for… well, we’ll let them tell you directly:

“We chose 1minus1 for their brilliant creativity when it comes to marketing video game entities such as ourselves. Their expertise and attention to detail make them a standout choice in the industry.”

Working together, I completely trust their judgment and know they are researching to corner the market for Tezotopia like no other agency could”. Joab — Founder of Tezotopia

As NFT lovers & experts, we do believe Tezotopia is going to be one of the next huge NFT games. And 1minus1 will make sure it happens ;)

Our Marketing Approach

We’re combining our web design and marketing teams’ skills to create something very special for Tezotopia — building an integrated campaign across website, video, and marketing.

• Website rebranding:?1minus1 is rebuilding Tezotopia’s website entirely and helping redesign the game platform around their branding to make sure the game is understandable and accessible to everyone.
• Video: Blockchain games are still pretty new. So Tezotopia needed some awesome trailers and explainers to both excite the audience about the upcoming launch of the Battle platform and educate the players who don’t know about crypto games. We are creating something fun and epic using Blender 3D and some fantastic CGI rendering of the Tezotopia robot battles (will show soon!)!
• Marketing: Almost all NFT/Crypto advertising is community-building driven since institutions haven’t wholly bought into it. So getting new game subscribers for crypto games can be challenging if the plan is to use standard social media platforms. Most of them ban any advertisement linked to NFT or cryptocurrency, such as Twitter, Facebook, Instagram… Or make it very complicated to achieve, like Google Ads for example.

To be sure the game’s launch is a success, we preferred to:

• Run ads on Reddit as it’s amongst the most crypto ads friendly media. Keep in mind that your budget should be at least $10,000 a quarter to be eligible if you are advertising blockchain games.
• Turn to Influencer Marketing, choosing preferably micro-influencers who already played the game
• Build online PR campaigns, targeting websites such as?NFT plaza,?Cryptoclarified,?CoinDesk,?Play-to-Earn today.
• Use Brave Ads for Images Ads, Push notifications, or their news feed. The Brave browser (not used it? You should, it’s awesome), is used a lot by the crypto community, and if you opt-in, actually rewards ad viewers with tokens.
• Focus on content marketing (e.g. write articles about the game).

If you’re part of the NFT storm too and looking for a marketing agency specializing in blockchain games, 1minus1 is the #1 partner you should be talking to ;) !