Marketing Bits - W/C 8th July '24

All the must-know updates, packed into one newsletter! From digital marketing to print, team investments, and the latest trends – buckle up! Ready to step up your marketing game?

LinkedIn Newsletters Go Boom!

Newsletters on LinkedIn are booming (glad I got in 2 years ago!), with a 59% increase in the number of people publishing newsletter articles over the last 12 months. This has in turn delivered a 47% increase in engagement. There is real value in creating, sharing, and engaging with knowledge from professionals across the globe. ??

More than 184K newsletters are being published on LinkedIn across all industries, and now all members can publish a newsletter.

LinkedIn has released a few new elements to newsletter features, including comments appearing alongside the published content, generative AI tools to help with cover images, notifications to subscribers and followers alike to increase effectiveness and, staging links so you can check your content before it’s like (very overdue).

If you’re not publishing your valuable content on LinkedIn, you’re missing a valuable B2B tactic that works. The key here: VALUABLE.

Every Word Counts: The Art of Presentation

Mastering presentations is not just about the words. The words you use make up the smallest percentage of effective communication.

I was honoured to be invited to the coveted Oxley College to craft and conduct a full-day workshop for senior members, designed meticulously for individual learning needs. This personalised approach catered to various forms of presentations, including face-to-face interactions, direct-to-camera preparation and virtual deliveries.

At Banter, we offer tailored workshops that are crafted to meet individual or group needs, ensuring your presentations not only convey your message but also captivate your audience through different learning styles. DM me if you’d like to talk training solutions for your teams. ????

Print Ain’t Dead: But It May Just Kill You

We love all advertising and marketing mediums and the tangibility of print is no exception.

Kate, our Senior Designer, highlights some of the challenges that come hand in hand with print. We see many businesses struggle through this and we help our clients get it right. There are so many variables, and you don’t have to go it alone!

Insta-Sharing Means Success

If it's been shared, it must've been valuable. When you're looking at your social content and how it's performing, be sure to check out the number of shares on your posts.

Here we have proof that the sharing content feature on Insta achieves the highest recognition in the algorithm. ??

Deinfluencing Trend

The deinfluencing trend is a response to influencers and affiliates sharing video content about their massive shopping hauls and endless product recommendations - consumers are over it.

Users are now using the hashtag #deinfluencing to share their honest thoughts about trending or viral products so others don't suffer the same fate of impulse shopping and then being disappointed by their purchase.

Keen to hear your thoughts on these updates. Do you have insights or questions? Drop us a line.