Marketing Bits - W/C 21st Nov '22

Google Data Studio is now Looker Studio

Google's Data Studio launched in 2016 as a data visualisation and reporting platform that connected all your marketing data and turned it into good-looking and useful?reports. Since then, the platform built in more than 800 data sources from 600 unique connectors - and it's now time to introduce the all-new and shiny offering of Looker Studio.

Looker Studio brings in all the business intelligence of Google Data Studio plus?core Google technologies like artificial intelligence and machine learning.?Data Studio is now Looker Studio. Looker Studio is still free, and has the same features as Data Studio. You can?check out all the latest improvements in this blog.?

Tiktok's integration with Salesforce

You heard that right.?There's a new?partnership in town, with Salesforce Commerce Cloud buddying up with the Tok,?enabling commerce merchants to seamlessly and efficiently build their presence on the social platform. The features are packed in, and at the centre of the integration for Ads enables B2C Commerce customers to:

• Launch TikTok for Ads experience from within their B2C Commerce Business Manager.
• Publish an entire site catalog (and product updates/deletion) into TikTok.
• Install and connect a new (or existing) TikTok Pixel to send key Shopper Activities from their storefront into TikTok.

Get your hands on the full list of integration features.?

Make email marketing convert for you

Next up in our series on email marketing,?the art of conversion.?A conversion doesn’t have to be a sale – it can be a video watch, a share, or download of an infographic or a case study etc. Whatever you determine to be your conversion, email marketing delivers the click - but what are you able to do to increase your chances of the conversion? I'm giving away?design tips and tricks to give you the best chance of conversion success.?

Michael Hill goes 3D with digital out-of-home

While many Australians were locked in their homes through parts of 2020 and 2021, beyond their four walls the out-of-home advertising sector was going through a quiet revolution, as site after site was converted to digital screens.?Michael Hill Jewellers saw this change as the catalyst for making small things really really big - like 3D big on billboards. Brilliant.?

Glasses using AI to recognise and describe surroundings for vision impaired

Envision smart glasses use artificial intelligence to recognise and describe surroundings for users who are blind or visually impaired. ?? Smart glasses from Envision are built on the enterprise edition of Google Glass. The company also offers a smartphone app that can scan and text users descriptions of their surroundings by using their smartphones' cameras. Truly remarkable.

Lego-like stackable housing

I find architecture fascinating at the best of times, but when it starts to solve a real problem, it's spell-binding. Shipping container housing solutions aren't new, and neither are stackable cubes for housing.?PolyRooms?are multi-functional spaces with flexible configurations that provide airy, well-lit living arrangements in the form of a studio apartment. Shaped like shipping containers, the long rectangular shapes allow for a range of door and window placements. Cutwork Studio’s design includes a bed that can be lofted during the day to reveal living space below, a table with built-in storage to make it useful for dining and working, and a compact yet comfortable bathroom. All these awesome features are designed to tackle urban housing and speed of construction. The?full feature list?is pretty incredible too.

Now if they could just add this?vertical forest concept from Stefano Boeri, we could be helping to re-green our planet at the same time. ??