Marketing Bits - W/C 13th May '24

Wondering if you should engage a marketing agency or hire in-house? Looking for insights on the latest updates on social platforms? This newsletter is for you.

Agency Vs In-house Marketing: What to do??

As the tide changes in our economic landscape, you might ask yourself this question: should I use an agency, or hire in-house? ??

I’m able to create a convincing argument for both sides and indeed there is no right answer. There are so many variables that should guide your decision, and that’s why I’m sharing an independent article that covers the right questions to ask.

In all of your considerations, please keep in mind the ever-growing role of a marketer and the ridiculous expectations we are putting on a single role…

Mass Meta Update

There are SO MANY things to tell you about relating to social. But here’s a Meta-based snippet of the shortlist in the last few weeks. ??

• Instagram carousel content mentioning in comments
• Meta rolling out Opportunity Score, a new metric for evaluating ad campaigns, ad sets, and ad setups.
• Instagram developing a new feature, Blend to promote private Reel content sharing.??
• Instagram limiting hashtags to 5 per post, increasing focus on content to reach your audience, bringing social media SEO into the spotlight.

We're shining the spotlight on Reading Friends

Reading Friends, a stellar initiative led by an impressive individual, Luciana De Michiel. Reading Friends is dedicated to enhancing literacy among young children in our community with a dedicated volunteer network. ??

Banter Group had the privilege of supporting Reading Friends right from its foundational stages. Our journey began with providing pro-bono support to assist in achieving grant funding. We rolled up our sleeves to design and construct a functional website that serves as the digital heartbeat of Reading Friends.

TikTok clones Insta

Have you heard about the latest social media clone? TikTok is preparing to launch a clone of Instagram, which will be called TikTok Notes.?It will be a photo-only platform, where existing image-only posts in TikTok will be displayed.

LinkedIn Pages Messaging

LinkedIn is rolling out ‘Pages Messaging’ for all business profiles. This will add a ?? message button to the company profile.?Have you got yours yet?

If you've got questions, need guidance, or want to chat about your next marketing move, reach out!