Marketing Bits - W/C 10th Oct '22

There are so many things happening in social media that this is a dedicated Social Issue.

Your Social Strategy Should Target Your Generation

Marketers should shape their social strategies based on what generation they are trying to reach. But do you know who is using what and how to reach them?

Instagram's Updated Parents’ Guide

The latest guide update is now released with a full overview of the app’s various privacy and control features, along with notes to help parents provide support and guidance for their kids in the app. There's plenty of useful and practical tips, including details on how users can limit who they share their updates with, and how to manage DMs.

Download the guide today.

Google's TikTok Threat

Image Credits:?Lyu Liang/VCG?/?Getty Images

The TikTok threat to Google’s business isn’t just limited to?YouTube, as it turns out. Core Google services, including Search and Maps, are also being impacted by a growing preference for social media and videos as the first stop on younger users’ path to discovery.

Younger users were now often turning to apps like Instagram and TikTok instead of Google Search or Maps for discovery purposes. “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” said Senior Vice President Prabhakar Raghavan, who runs Google’s Knowledge & Information organization. “They go to TikTok or Instagram.”

Not so shocked really. It's always been about consumer behaviour. The whole article is a fab read, definitely worthwhile.

Social Media Design Trends 2022

Later has released its 2022 Social Media Design Trends with a nifty lead generation gated download. Ranging from naff to interesting, it's got to be worth the 3 min digest to see if you can spot a new direction that works for you.

12 Ways To Boost Organic Insta Reach Without Needing Hashtags

Earlier this year, Head of IG Adam Mosseri explained that hashtags?do?help IG figure out what your content is about. Which could raise the likelihood of your content appearing on a hashtag page.?So what should one do? Here are 12 ideas to run with.

6 LinkedIn Ad Techniques

If you're wanting to boost your reach and performance across LinkedIn, here's a step by step guide to six ad techniques to try out.

Turn Stories Highlights Into Reels

This is an easy one but something lots of people seem to have missed. Turn your Insta Stories Highlights into Reels, quickly and easily.

Case Study: Personal care brand takes QVC strategy to TikTok

Curie has appeared on QVC to sell its spray deodorant, body wash and other products more than 10 times in the last year, and founder and CEO Sarah Moret is taking the brand's strategies and lessons learned selling through QVC and incorporating them into the personal care brand's TikTok strategy. Last year, QVC and TikTok accounted for 60% of Curie's sales and the channels are informing product development and new releases.