Marketing Bits - W/C 10th June '24

The last newsletter was all about AI influencers, here's some more for AI you. With so many updates in the marking landscape, filtering through and finding the important ones worth your time can be tricky. That’s where we come in. ??

Now you’ve heard about AI Influencers, but how about an AI-generated Brand Ambassador??

Introducing Bruce Ryder, an AI-generated Brand Ambassador. In the words of his creator:

Bruce Ryder emerges as Australia's first openly AI-generated Brand Ambassador using custom AI modelling technology. Positioned within the vibrant culture of late 70s Australia, Bruce embodies the essence of an era cherished by Generation X, drawing inspiration from the nostalgic charm of the Golden Era, where the term "ducks nuts" originated. This backdrop adds a sentimental layer to Bruce's persona, evoking memories of Malibu Cocktails, XB Ford Falcons, a retro soundtrack and his signature satin bath robes.

What’s he selling? Man-bath products.

Was AI super quick to create Bruce? It’s 10 years in the making. ??

This is truly the Ducks Nuts. Buy some balls for the Bruce in your life.

Creators Optin for AI

ChatGPT developer OpenAI says that artists and other content owners will be able to request that their work be excluded from use in AI development. Details at present remain unclear.

Google Ads Definitions Updated

Google’s changing the definition of their metrics for Search ads. You need to get across these updated definitions to understand how they affect the metrics and segments you use to evaluate your campaigns. Be sure to read more about it here.

Empowering Regions: Boyce x Banter Group Collaboration

In the heart of Australia's regional hub, Boyce shines brightly as a leading accounting firm, embodying the values of modern regional communities.

Having worked together since 2018, we embarked on a journey to elevate its brand identity and solidify its market presence, marking the dawn of a new era of expansion and engagement.?

What did we deliver?

• Brand Playbook: A comprehensive guide outlining Boyce's refreshed identity characterised by vibrant colours and relatable imagery.
• EDMs and Market Updates: Keeping clients informed and engaged with timely market insights.
• Social Media Strategy and Management: Crafting compelling narratives and managing Boyce's online presence.
• Website Design and Development: Designing and building a dynamic platform to showcase Boyce's story and services.
• Event Collateral: Supporting Boyce's presence at key industry events.

We can’t wait to see what the next chapter holds for Boyce. ??

Designing For Inclusivity: The Dyslexic Perspective

Dyslexia Scotland sent out a poignant message that ‘there is nothing comic about dyslexia.’ Rach, one of our Graphic Designers, relates.

“As someone with dyslexia and a passion for design, I aimed to create a font that embraces the needs of dyslexic readers, much like the debated Comic Sans. This journey wasn’t just about aesthetics but functionality, crafting each character with purpose to aid readability. ‘Imperfection’ led to my design ??ethos, proving that fonts can be both beautiful and beneficial.”

Rach shares her journey of creating a font that meets dyslexic readers' needs. ?? Discover the thoughtful design process behind each character in our blog, reflecting our commitment to accessible design.

Did you find this newsletter insightful? I'd love to hear your thoughts and rumblings. I'll keep the updates coming.