Marketing: The Backbone of Businesses

Marketing — The Backbone of Businesses

Whether it’s delicious foods, selling sanitizers, or manufacturing automobile spare parts, or any other products and services, but the key objective of most small or medium companies is to make money. Without customers, hungry to make revenue would collapse their businesses. Customers are the core of any sales strategy, and it is difficult to understand their opinions and behaviors.

Are you thinking about how to reach customers to sell your products and services?

The answer is straightforward and simple for example: “Agriculture is the backbone of the Indian Economic” like “Marketing is the backbone of businesses”.

In this article, I am going to talk about the important topics related to Marketing. This article will be useful for Professionals, Freelancers, Entrepreneurs, and the Head of Marketing.

· Meaning of Marketing

· The fundamentals of marketing

· Why communication skills are important in marketing

· Digital Marketing vs. Traditional marketing.

· CATT Marketing Funnel

· Integrated Digital Marketing

· Personal Branding: MassTrust Blueprint

Meaning of Marketing:

Marketing means understanding and studying the market place, searching out what customer wants and create and deliver those products and services at the right price.

Example: Most of the customers buy body spray which contains different scented Alcohol to have better spray and easy to sprinkle on the body, but Alcohol is very dangerous on the skin. The body spray market was growing very fast and earning more revenue, but customers were not happy because the body spray is to get over soon because of Alcohol. Later, one gentleman introduced body spray without alcohol and effectively he advertised and marketed the product as per customer wants at the right price.

The business was a big hit and other body spray companies’ revenue was slowing down in the market.

The product is “Fogg” the company launched in India in 2011 with the concept of no gas and only perfume.

Founder Mr. Darshan Patel understood the market and created the product as per customer wants at the right price, now he has already captured the body spray and cosmetics market in India.

The Fundamentals of Marketing:

Marketing is the method of planning and implementing the conception, promotion, cost, and distribution of ideas on goods and services to fulfill the needs of the customer or organizations and make them satisfied with their products and services.

Every business wants to successfully market its products and services. Marketing is a perilous tool for establishing awareness of new products in the market and marketing uses different techniques, communication, and advertising, attracting new customers and building a strong lasting relationship with an existing customer.

When we are completed with this process effectively, marketing will help you to increase sales and establish your competitive benefit.

Marketing is a critical feature of your business and requires proper planning, market research, time, product designing, uniqueness of product, pricing, and appropriate budget allocations.

Marketing starts before creating the products. It starts with understanding the customer or organization needs that leads to creating a product that fits.

Marketing is a tool where it spread awareness of the product and services by sending the right message to the right person, and at the right time.

Through Traditional & Digital Marketing, companies can focus and deliver product awareness through the right channel which can reach the customer directly.

Why communication skills are important in Marketing?

Communication skills are used to exchange the information of products and services from one person to another person through effective methods of communication.

20 years ago, when I was in college and traveling way back home, I saw the famous and eye drooling chocolate advertisement on the big screen near a traffic signal, which was tempting me to buy and taste immediately. Creating this type of advertisement requires more assertive content and eye drooling visuals, creativity, understanding customer behavior, and their mood.

Learn how to communicate your products and services to your target customers in the right message at the right time.

Traditional Marketing V/s Digital Marketing:

Traditional Marketing incorporates different marketing methods to advertise the product and services to the customer or organization through different traditional channels without the internet.

There are different categories to reach customers or organizations.

1. Broadcast (TV, Radio, Running Board Etc.)

2. Direct Mail (Postcards, Catalogues, Coupons Etc.)

3. Telephone (Cold Calling, Telemarketing, SMS Marketing, Etc.)

4. Outdoor (Hoarding, Billboards, Fliers, Posters Etc.)

5. Print (Magazines, Newspapers, Product Invitation, Etc.)

Traditional Marketing is an effective way of marketing for ages and it has evolved over the past decades, many businesses have achieved and stabilized their company in the market successfully without any hiccups in the marketing strategy.

Every successful business knows how to market its products. By leveraging the four P’s of marketing into their business plan and a business can identify the potential prospects and follow the proper sales funnel to increase sales.

The four P’s of marketing are:

1. Product

2. Price

3. Place

4. Promotion

The P’s of marketing is followed even in digital marketing.

Digital Marketing incorporates different marketing methods to advertise the product and services to the customer or organization through the different digital channels with the internet.

Past 15 years the digital marketing is grown very widely and helped most small and medium businesses to get into an online presence.

Digital Marketing has helped to establish more online businesses and it has created more successful Freelancers and entrepreneurs.

Internet, Smartphones, and computers have helped many online sellers to sell products and services through different online web and app-based sites.

Digital Marketing methods include:

1. Website Content

2. Content Writing and Creation

3. Social Media Marketing

4. Affiliate Marketing

5. Search Engine Optimization

6. Email Marketing

7. Paid per click Marketing

Both Digital and Traditional Marketing has its style of marketing to attract customers and buy the product and services.

CATT Marketing Funnel:

It is very important to generate sales through the marketing funnel, there are different marketing funnels to identify the customer’s engagement with your product and services. By selecting the correct marketing funnel will help you to generate more sales and build customer interaction and trust within your target market.

You should have the proper market knowledge to generate more revenue, to generate more revenue we should follow CATT marketing funnel.

CATT marketing funnel is based on your niche. The more you know about your niche, the more revenue you can generate.

Let’s follow the CATT funnel formula:

Wealth=n^CATT

n=Niche, to start any business always select a niche by following the 3 parameters Talent in the product and services, Understand the market and customer and make that your passion and practice to fulfill the need of customers and organization.

CATT marketing funnel formula works only when you understand and implement your niche on the right platform to generate more sales.

Before starting any business, always select a niche which you are well versed and knowledged on that niche and focus on that until you earn millions.

CATT stands for Content, Attention, Trust, and Transaction and the figure below shows your niche:

Content: Content creation is very important in marketing, content is the only tool for attracting your customer with your niche. Content can be in any form of communication like videos, images, emails, webinars, etc. Attract your target audience with useful content that will help in their daily life or businesses.

Attention: When you create useful content, then there is traffic to read your content and share it with others. Always create content that will draw attention to your information. Use SEO, Social media, and other paid ads channel to drive traffic to your website, blog, and other sites.

Trust: Building trust with customers or organizations is a big task, again building trust is like building your brand in the market. Through online devices like smartphones and computers, we can talk to the customer directly and build trust with customers to sell your products. Advertise your product and services to win new customers and retarget to win existing customers through trust. When you win the trust of customers, then there will be more transactions.

Transaction: When you have built your trust, then it is easy to convert the leads into customers through a natural sales method. When we generate more leads, then it is more transactions and more sales.

The CATT marketing funnel and framework helps you find your areas of improvement in your business.

Integrated Digital Marketing:

Integrated digital marketing work as a team, and maximize the customer base on its own and it will drive results. Content being the team leader and Email, SEO, Social Media, and paid ads are a team member who works as a team member.

Instead of focusing on a single method of digital marketing, which will give minimum results, when we integrate all the digital marketing methods with one useful and effective content will throw out many leads and maximize your revenue.

Follow the below figure to integrate digital marketing in your business:

Quality Content: Creating quality content will establish trust within your customer and there will engage with your content and share it to others, this will create a lot of traffic to your landing page and convert leads.

Social Media: Social Media is the best method to post your content and drive traffic to your website and the company page created in social media will be added advantage to promote your brand in the market. Customers will provide honest feedback on your content about your product and services. Always have an eye on your comment section to get complaints and praise about your brand. Good content with the right audience selection will generate more leads to your business.

Search Engine: The search engine is one of the topmost and organic ways of getting leads from the customer by having a proper keyword that will rank your website on top pages. Optimizing your content with SEO will prospect you with the right audiences.

Paid Ads: Paid advertising on social media and search engines with your content will speed up to get the right audience to your landing pages and maximize the return on your investment on the money spent on the ads.

Email Marketing: It’s the best way to reach out to your customers by sending the right message about offers, newsletters, invitations, webinars of your product and services.

Personal Branding — MassTrust Blueprint:

Personal branding is the unique recipe with skills, talents, and experiences on your niche, being a subject matter expert on your niche you can present yourself to the world by conducting a webinar, writing blogs, public speaking, and mentoring to the people who interested on your niche.

Effective personal branding will differentiate you from the competitors and creates trust with prospective clients.

Always the best way to create personal branding should be human to human. Let me explain to you about Mass Trust Blueprint where I learned from the Digital Deepak Internship program.

Power of Personal Branding

1. You will be an influencer and help other businesses to grow within your network.

2. Many followers will follow your path and start a freelancing or small business.

3. Being a mentor you will increase your transactions and you will help others to start their business.

4. You will be Brand Ambassador to your follower’s startup companies.

Mass Trust Blueprint will help us building a strong personal branding with your follower and there are 6 methods to follow to maintain the mass trust blueprint.

Learn: Learning your skills, concepts, facts, and procedure and practicing on the right platform will help you stay updated in the market.

Work: What you learned, should be implemented in the real world, which will give you a better understanding of your work. Practice the skill learned and master it through your work, where you can help others mentoring on the same skills. Through this, you can help the mass audience to follow your work.

Blog: Write about your skills and experiences in the form of a blog, which will give more exposure to build a personal brand through your network. Keep writing about experiences, success stories of your project, which will help others to focus on their skills.

Consult: You can start your consulting business, once you have established your empire and more people following you, to seek knowledge from you on the skills which will help their business to grow in the market

Mentor: Now, you are a known figure in the market and people know about your work and witnessed many successful businesses in the market. People like to take your mentorship and start their career, this will help you to increase more value in the market.

Startup: After completing your journey towards building your brand and already raised your network in the market. It is the right time to start your product and services business in the market.

The mass trust blueprint is a cycle, which will help us to grow and brand ourselves in the market.

Personal branding is a journey of learning, implementing, teaching, and restart the same journey with new updates.

Once you have completed reading my article, you have understood that marketing is not just selling products and services, but it’s about fulfilling the needs of the customers. Creating new customers and maintaining existing customers with the help promoting the products and services with the right content and building personal branding creates trust in you and your products for your customers. Communication skills in marketing will make the customer buy your products and services.

Leave a comment, if you have any questions about this article.