Marketing Automation

In this age of A.I. and machine learning, marketing automation is no longer a luxury for big multinational companies, but a necessity for any business.

Marketing automation is the process of making everything scheduled and queued to post without having to actually post it manually! By using social media managing applications that allow companies to schedule content and giving  more time as a business owner to plan and run the business rather than focusing on content and where to publish what article. Marketing automation gives a new level of the best digital marketing, and it’s something to keep an eye on in the future.

Marketing automation as the name suggests can automate marketing processes that are tedious, repetitive, and labour heavy, so that your marketing team can put their effort on those that actually matter. To start a marketing automation process, a marketing automation tool/software is necessary. A marketing automation software is more often than not, a long-term investment, where marketers are often tied to a lengthy subscription contract. Most marketing automation software are now priced as SaaS (Software as a Service), commonly involving a subscription-based pricing model. 

1.    Features v/s Ease of Use

2.    Third party integration

3.    E-mail marketing capabilities

4.    Content marketing features

5.    E-commerce features

6.    Social Media features and integration

7.    Training and set up

Companies needs to make a through calculation and research on the options they need before committing on the software, this in-turn help them to judge the pricing aspect more clearly…