Marketing automation- Marketing revolution.

In 17th & 18th Centuries, whale oil was the most valued commodity in the world for?street lighting to sea-faring vessels. Soon after, crude took over. Oil is referred to as black gold as the world runs on it, quite literally. But now in 21st century, Data is indeed the new oil, the new most valuable commodity of the world, Marketing asset for Marketing guys or?Corporates.

Data has taken over everything as the world goes online, digital as new consumers are getting used to for their needs. This is due to affordable smartphones ,cheap mobile data .?By 2025, India will have a 99 billion$ e-commerce market, growing at 28 to 30% YoY.

And yes Corona?pandemic has sped up from traditional offline shopping to digital transformation timelines tremendously, and consumers are increasingly demanding online solutions that deliver value safely, with minimal human interaction. As a result, India’s E-Commerce order volumes increased by 36% in Q4 2020. In addition, the personal care category alone grew by 95%!

A marketing automation is the solution. As the world has evolved, so has marketing. Now marketing automaton is not Science fiction. With technological advancement and an abundance of data, repetitive manual efforts can be eliminated, and you can learn a lot more about your audience.Many tasks fall under the scope of marketing - communicating with prospects, developing relationships, understanding their behavior, and pushing them through the sales funnel to convert as a customer. Marketing automation is, simply put, software that simplifies those hundreds of tasks and makes the life of a marketer easy.?It helps you to analyze, forecast, budgeting and most important CRM.

Companies have to change their Marketing strategy as per the Modern digital world where consumers buying behaviour is also changing . Marketiers have to study the consumer likes, needs, price etc...for example we see in Amazon that the Algorithm assimilating data from past purchases, search behavior, personal data, platform sales numbers, and other inputs of the consumer and gives a tailor-made experience that feels one-to-one and Consumers gets confidence, time saving and most important options.

For companies or brands to do the same, they need a singular, powerful marketing automation solution capable of handling scale and empowering marketing and product teams to create data-driven engagement loops.

Guys,?we have to adapt, change our thinking from traditional marketing to Digital marketing as the the changing needs of a dynamic market, evolving consumers, and the ever-changing technology landscape.

The modern world or the era is Data driven and those companies who have Data and yes analyis and utilize it properly will WIN. Companies that invest in marketing automation today are in the ideal position to take full advantage of everything the software has to offer.With the advent of more accessible?MAS tools, more companies are able to be a part of what’s quickly becoming a revolution in marketing.