Marketing Automation

Let me start with some data to set the scene. A study by Forrester Research found that companies that use marketing automation see a 10% increase in their sales productivity and a 12.2% increase in their overall revenue.

Do you like increasing sales productivity and overall revenue? Of course you do!???

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Listen, I KNOW the marketing industry is guilty as charged when it comes to throwing around buzzwords that just end up making us all look like....I’m going to be diplomatic.... incredibly obnoxious individuals.??

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To be honest, I too am guilty of throwing these words around and I hate myself for it. It’s a known flaw and I’m working on it ?????

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But ‘marketing automation’ doesn't fall into that category.

Simply put, it’s the use of technology to streamline and simplify marketing tasks and processes, streamline marketing efforts, and improve the bottom line. It involves using software to automate repetitive marketing tasks, such as email marketing, social media management, lead generation, and customer segmentation.??

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Leaning into technology in a way that makes our lives easier and frees up our time to focus on high value or core business tasks. We are all constantly on the lookout for life hacks that help save time here and there or reduce the need to revisit a task....so let’s think of automation in the same way. Labour intensive tasks limit growth potential, so why would we discount automation??

The goal of marketing automation is to increase efficiency and productivity, while also improving the customer experience and driving better business outcomes....so where is the catch? The platforms of course, require investment, but given the capabilities they have the potential to more than pay for themselves.?

Just ONE way to implement marketing automation would be to create a well-defined nurture sequence that kicks into action every time a user downloads a piece of content, vastly improving your chances of conversion.??

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By automating routine tasks, businesses can free up valuable time and resources to focus on strategy, creativity, and high-level decision-making.?

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Not sure if marketing automation would benefit your business? I’m going to keep on about it for the next few weeks, maybe I can convince you otherwise. In the meantime, you can learn a little more, here: Marketing Automation with Media Matters.?

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Until next time,??

Amy?