Marketing Automation: 5 benefits for your Organization

Did you know that, on average, 51% of companies already use marketing automation, and 58% of B2B companies are planning to adopt this technology, according to the study “The Ultimate Marketing Automation stats” by?Emailmonday?

Streamline processes make them more agile, efficient and accurate. It is one of the multiple benefits that Marketing achieves when it puts technology at the service of its strategy, leading to what we all want: higher awareness, more impact on campaigns, more leads and more sales!

Undoubtedly, disruptive technological solutions make the Marketeers daily routine more effortless by bringing precise and decisive insights to the centre of the decision, by providing in-depth knowledge of consumers and thus enabling the creation of more targeted and more successful campaigns.

In recent months, the Marketing teams have also had to adapt to a new reality and do more with less, and automation remains one of the trends for the time, hence enabling companies to reach their customers in a more personalized and assertive way.

With a technological solution adapted to the company’s needs, it is possible to nurture leads throughout the entire funnel until the purchase process in an automated and personalized way, making the process simpler and more scalable, thus setting free employees for other more strategic tasks.

According to Salesforce’s State of Marketing 2021 study, marketeers expect a 40% increase in the number of data sources that they are using between 2021 and 2022.

By adopting Data Analytics solutions, more data means more insights on the company, the market and the consumer, ensuring a more focused communication on the behaviour and trends of your customer or potential customer.

By automating procedures, you can reach at a large scale, your audiences, but in a personalized way. Sending lead generation campaigns and nurturing campaigns, scheduling posts to social media, or a chatbot, are just a few examples that allow you to reach your customer more quickly and easily, while saving time and resources.

Marketing automation allows you to segment customers and leads, target the offer, streamline processes and therefore create an impactful and more profitable strategy.

1. Lead generation

Automation allows you to keep nurturing your leads in a personalized and constant way. Furthermore, it allows you to identify the funnel stage and the preferences and interests of potential customers. Leads in higher numbers and with better quality are one of the most important advantages of marketing automation.

2. Higher efficiency and productivity

Automated processes mean higher efficiency with fewer resources. It frees up employees for more creative and strategic tasks while increasing productivity levels.

3. Greater customer satisfaction

More targeted messages allow you to reach customers’ needs, tastes and preferences faster and with less margin for error. Presently, consumers want to feel unique, focusing on efficiency and convenience.

4. Monitoring and Reduction of the Sales Cycle

With the automation of processes, you can monitor the entire sales funnel, namely knowing who has converted, who is closest to the purchase, optimizing campaigns and meeting what your customer is looking for.

5. Increased ROI

Automation has a considerable impact on the business, not only to acquire new customers but also to retain and reduce churn. Therefore, automation makes it possible to optimize processes, save time and generate new business opportunities.

As consumers embrace the digital transition, marketers are multiplying communication channels with their audiences and data management is becoming more complex as the sources increase. The secret is to combine technology with intelligence, and the better the combination of tools and analytics, the better will be the future growth estimate.

The end of the year is a time to plan actions for the upcoming year. It is time to rethink and analyse everything that has been developed and implemented so far. And, in a constantly connected world, and where success also depends on the ability to provide immediate responses to an increasingly demanding customer, it is necessary to adopt technological tools that allow innovation and streamline all processes to reach customers more assertively and enhance the ROI of the implemented strategy.

Without innovation, there is no competitiveness, and to remain competitive, the companies of the future need to be disruptive, innovate and make a difference at a fast pace and increasingly focused on the customer.

Written by Carla Bastos da Fonseca