Marketing Associate - UICOMP

Hiring Department: Community Relations

Location:??Peoria, IL USA

Posting Close Date: January 5, 2023

The University of Illinois College of Medicine Peoria (UICOMP) educates 265 medical students and more than 300 physician residents and fellows annually. Additionally, it provides clinical care to more than 31,000 patients annually and conducts basic science, clinical and outcomes research. UICOMP is a regional campus of the University of Illinois College of Medicine, a part of the University of Illinois Chicago and University of Illinois System. The College of Medicine Peoria is home to the Cancer Research Center, Center for Wellbeing, and is a collaborator in Jump Simulation. Learn more about UICOMP at https://peoria.medicine.uic.edu.

?Position Summary

The Marketing Associate (Social Media Specialist) works both in unison with and under direction of the Director of Strategic Communication in the meeting of campus objectives. This position is responsible for an expanded social media footprint, social listening, social media metrics tracking and analysis, Community Relations, graphic design support and photography/videography support. As well, this position plays a key role in alumni engagement, participates in the planning, creation and distribution of branded email messaging, and guides and supports social media strategy to engage key constituents. This position requires excellent judgment, organization, skill in multiple social media platforms, and ability to multi-task and prioritize as well as a detail orientation.

Duties & Responsibilities

Responsible for development and implementation of a quantifiable social media marketing strategy in unison with the overall marketing and communications strategy. Develops and manages project/media timelines. Tracks, analyzes and documents social media metrics and reports on platform activity, engagement, and overall impact of social media outreach to the Director Strategic Communication and campus partners.

Develops, edits, schedules and posts innovative content across a variety of social media platforms based on social media marketing and brand strategy; creates, manages and resources assets for social media channels; ensures information and graphics are timely, accurate and current. Evaluates outcomes and recommends changes in approach, strategy or process to promote web traffic and effectiveness.

Monitors social media channels and engages in active social listening and reporting while exercising excellent judgment in support of the social media/marketing strategy. Evaluates and anticipates potential crises/reputational issues arising on social media platforms and responds appropriately

Design and creative concept for promotional/marketing materials and promotional items as well as design and formatting of posters/flyers for members of the UICOMP community and internal communications.

Assists and supports alumni engagement efforts and events through social media and email communication

Develop, edit and coordinate content, maintain current information on other communication channels such as web sites, internal monitors, email/electronic newsletters

Establishes and grows relationships with UICOMP community, including alumni, donors, students, campus groups, faculty and staff in an effort to develop content and promote engagement through social/digital media

Performs other related duties and participate in special projects as assigned. Assists HR in the development and dissemination of recruiting postings. Assumes responsibility for campus equipment.

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Minimum Qualifications

1. Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
2. One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
3. Based on position requirements, additional education, training, and/or work experience in the area of specialization inherent to the position, may be required.

Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Preferred Qualifications

Knowledge of and skill in multiple media platforms desired.

?Solid understanding of elements of design and capability to design visually strong materials preferred.

?Understanding of photography/videography and basic photo and video editing preferred.

?Knowledge of Adobe Photoshop, InDesign, Illustrator and other design platforms preferred.

?Strong communication skills desired.

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit?Required Employment Notices and Posters?to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, COVID-19 vaccination requirement, and employment eligibility review through E-Verify.

The university provides accommodations to applicants and employees.?Request an Accommodation