Marketing Analytics Weekly #3

??The Latest from MASS Analytics

Contribution Analysis: Unraveling the Secrets of Media Effectiveness in Your Marketing Mix

Contribution is defined as the impact that a specific variable has on a KPI or a dependent variable. Contribution is a key output to any marketing mix modeling project.Read more

??Ask Ramla!

Got a burning question? Our resident MMM expert is here to help.

Dr. Ramla Jarrar is the President and Co-founder of MASS Analytics. She has 15+ years of experience running MMM projects, so if you have any questions, whether about econometrics or the business of MMM, let us know by replying to this email.???Ask your Question here!??

??Marketing Analytics News & Resources We've Come By

Universal Analytics dies aged 11: "Be brave and be strong"

Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA. Read more

"Not the future": European publishers remain steadfast in blocking alternative IDs to third-party cookies

No matter the situation, there will always be some publishers that flat-out reject any touted alternatives to third-party cookies that they can’t control (sorry, ad tech). Read more

Nearly two-thirds of CMOs face budget barriers in 2023, report says

The majority of CMOs feel they lack the budgets and resources to execute their strategies, a report from Gartner found. Read more

?? Chart of the Week