Marketing Analytics Weekly #13
MASS Analytics
Discover our end-to-end Marketing Mix Modeling software to optimize your budgets and maximize ROI.
Hey ! Read the latest on the world of marketing analytics.
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7 Metrics You Need to Know in Marketing Mix Modeling
In this article, we’ll explore the essential metrics used in Marketing Mix Modeling and how they contribute to shaping effective marketing strategies. We’ll explore key concepts such as Contribution, Revenue, Return on Investment (ROI), Effectiveness, Efficiency, Diminishing Returns, Marginal Returns, and the Optimal Execution Range.
?? ?News & Resources We've Come By
Preparing For The Post-cookie World: Less Than a Third of Marketers Have a “Robust Measurement System” in Place
Findings from Econsultancy’s newly-published Future of Marketing 2023 report show that just 8% of marketers say they are “fully prepared” for the continued cookie crackdown – and only half say they offer a clear value exchange for customer data.
The Big Story: Why MMM Is Back In Fashion
On this week’s episode, we bring on John McDermott, the freelance writer behind our recent story about Big Tech building MMM. We dive into the details of each platform’s approach and consider what they mean for ad tech.
领英推荐
A Measurement Formula for Modern Brand Marketers
For marketers, keeping up with today’s rapidly shifting customer landscape can feel like an unending sprint. The same can be said of the ever-growing list of integrated measurement solutions. Indeed, 54% of marketers admit they’re overwhelmed by the number of data, measurement, and analytics solutions that are available, and report decreased confidence in those solutions’ ability to produce solid business results.
?? Chart of The Week
??Ask Ramla!
Got a burning question? Our resident MMM expert is here to help.
Dr. Ramla Jarrar is the President and Co-founder of MASS Analytics. She has 20 years of experience running MMM projects, so if you have any questions, whether about econometrics or the business of MMM, ????Click here ????