The Marketing Age
Ray Villalobos
Generative AI, Prompt Engineering and Full Stack Development. LinkedIn Top Voice. Senior Staff Instructor at LinkedIn, Instructor at Stanford University.
Something funny happened on the way to AGIs.
Although we are getting excellent assistance from the modern crop of AI tools, some companies realized that it's more effective to create a marketing video than a finished product. A month or so ago we saw the first hint of this from the marvelous Google project Gemini.
When I first saw it, I mentioned that if that the video was an accurate depiction, then Google had caught up and perhaps even surpassed OpenAI. The trouble was, that as show in their release event, Google might have misrepresented its capabilities. The video made it seem like they had an interactive conversation with the model, when in reality they fed the model photos and text prompts. Sigh!
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Well Played, Rabbit
Then during CES, we had the announcement of a new type of product called the [Rabbit R1](https://www.rabbit.tech ). The first thing that struck me about this product is that they made a vague announcement before CES that they were going to be making an announcement at CES. Brilliant, an announcement about an announcement.
The Rabbit R1, at the pinnacle of modern marketingI do think there's plenty to like about this product. The UI based model sounds interesting, but how well it does what it does? Who knows? They've already sold through five batches of the thing...but who even came up with these suspicious five batches? Isn't it just one batch, designed to create a sense of urgency, as if you might miss out on the supposed final sixth batch?
Even the Unbuilt Gets a Hype
Then we got this announcement from Mark Zuckerberg about Meta purchasing 350k Nvidia H100 GPUs. That will make Meta one of the largest investors in AI chips. He also announced that they are already training Llama 3, which they also plan to Open Source. I have to give it to Zuckerberg to make an announcement about something they haven't even done, but potentially plan to perhaps do for a tool they haven't even finished yet.
In an age where the marketing is more important than the product, we've gotten to the point where the announcement is more powerful than the product. It's more important to have a great marketing strategy and then worry about finishing the product later. Finishing, testing and waiting for the reviews of the product is no longer necessary, as long as your marketing-fu is strong.
Maybe the AIs HAVE already taken over, and this is all part of their plan.
I code dreams into reality
10 个月I totally agree that the marketing outweighs the performance for many of these models. One of the hardest parts of using these is deciding which is the best. Personally, I just use GPT for my needs because it was first out and simplest to use. It would be helpful to see a ranking system across code, business, and writing of each model and why they may be better or worse.
IT Technician | Python Enthusiast | LLM Explorer
10 个月Love the image again. Also enjoyed it in motion! On the cusp of the wave Ray!
Senior Marketing Automation Specialist | Marketing Consultant | ???????? ???????? ???? ?????????????? ???
10 个月Looking forward to reading it!