Marketing in the 'age manipulation'

Marketing in our age and time is 'diffracting'public opinion with events and tools commonly known as advertising. There is only one problem that arises, how to predict which way the light will bend. Since this difficulty cannot be calculated or assessed we have to come back to some basic truths and ideas. There can only be one answer at the end of all this: "What we say has to be the truth", since there is a power beyond our imagination, not to deceive or trick, but to simply say:" This is a good product or idea and I'm convinced of it, so why don't you try it and see for yourself".....

Ph.D h.c. Christian Brillinger