Marketing in the Age of Corona ft. Joshua Lisec
Joshua Lisec
![Joshua Lisec]()
Joshua Lisec
New York Times Bestselling Co-Author (2x) | Wall Street Journal Bestselling Ghostwriter | Ghostwriter of 95 Books | Creator of The Best Way To Say It? | Certified Hypnotist
"Offer an escape."
Being able to offer a low-cost escape during this time is the key, said Joshua Lisec. He is the world's only award-winning, celebrity-recommended, #1 international bestselling certified professional ghostwriter.
He posed the question: What types of products did well during times of crisis and economic downturns in the past?
“In publishing, it was books that offered an escape,” Lisec answered.
That included action, adventure, mystery and romance. If you’re a marketer in a different industry, you can offer your customers anything that gives hope for a better future.
Hear the full interview from Quikly with Joshua Lisec here.
ARTIST | SONGWRITER | GAMER | IT ANALYST | PRODUCER | DIRECTOR | FREELANCE AUDIO & VISUAL CONTENT CREATOR
4 年Nice interview. ??I like your point about going above and beyond what everyone else is doing to as a method for marketing to target audience. That’s scary to think the kids gym wasn’t doing the minimum before all of this. Also I agree with the point about providing an escape ??.