ARE MARKETING AND ADVERTISING TWO DIFFERENT CONCEPTS?

Many marketeers debate over whether marketing and advertising are similar or distinct? Both indeed have different roles, however we can say that advertising is a key element of marketing, one without marketing wouldn’t nearly be successful. Marketing refers to the process of preparing your product for the marketplace. It involves understanding who your potential customers are and what they want to get from your product or service. Colors, logo and other design elements help to align the image of your product with the interests of your target audience. It is marketing that defines your brand and attracts the market share you want. Advertising is the process of making your product and service known to the marketplace. It is essentially spreading the word about what your company has to offer. While marketing is the way in which you convince potential buyers that you have the right product for them, advertising is how you communicate to them the existence of that product. The road to success in creating the perfect brand starts with marketing and advertising is the fuel which helps you go through the journey.