Marketing Activity: Taxonomy

Marketing Activity: Taxonomy

Swarndeep Singh Bhalla Swarndeep Singh Bhalla

Swarndeep Singh Bhalla

Head - Digital Marketing @ NAMTECH, ArcelorMittal Nippon Steel | Ex-Graphic Era, Shivalik Group, Birla School, JK Cement's SPSU University & KR Mangalam Group

发布日期: 2022年4月18日
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Campaign:

  • Is theme-based
  • Focuses on customer needs
  • Provides Solutions
  • Is industry-specific

Program:

  • Reputation management
  • Demand creation
  • Sales enablement
  • Market intelligence

Tactics:

  • Paid Search
  • Display
  • Email
  • Social

Playbooks

  • Activity
  • Process
  • Best practices
  • Measurement strategy
  • Campaign-naming convention

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