Marketing in 4 easy steps

In India, we do things a little differently. It's about?jugaad?, heartfelt connections, and a pinch of masala (spice) to make your brand truly?sizzle. So, let's dive into the four steps of simple marketing magic, Indian style:

1. Invent Something Worth Talking About :

?Forget boring products and yawn-inducing services. Think of your brand as the next Rajinikanth flick – it needs to be?paisa vasool?(worth the money). Create something people will gossip about at chai stalls and share on WhatsApp groups faster than you can say "Amitabh Bachchan."

1. Design It for the 'Aam Aadmi' (not the political one):

Remember, India is all about the?junta?(the masses). Design your product or service like you're making a meal for a big fat Indian wedding – it should cater to everyone's tastes and preferences. Ask yourself- is my product solving a big problem which everybody is facing.?

????? 3. Tell the Story with a Twist:?People do not buy products, they buy stories. Now it's time to spread the word like wildfire! Don't just tell people about your product, tell them an awesome ?story. Make it as dramatic as?saas-bahu?(mother-in-law-daughter-in-law) serial, as catchy as a Bollywood item number, and as heartwarming as a reunion with your long-lost?mamaji?(uncle).

1. Be a Loyal Friend, Not a 'Chalta Hai' (Whatever) Brand:?In India, relationships matter. Show up consistently and ?your customers will love you. Offer genuine value, build trust, and become an integral part of their lives. Don't be a one-hit wonder; be the?Rajma-Chawal?(kidney beans and rice) combo that people crave again and again.

So there you have it – the Indian way of marketing! It's not just about selling; it's about building a community, spreading joy, and creating a legacy that lasts longer than a?Kumbh Mela?(a massive Hindu pilgrimage). So go ahead, add some spice to your marketing mix and watch your brand become the talk of the town, from Kashmir to Kanyakumari!