M(obile)arketing Trends in 2015

The only constant is change.

From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.

Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer to their search” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.

To capture some of what’s important for digital marketing in 2015, I reached out to some of the marketers I’ve worked with and come to know over the years. It’s an inspiring collection of marketing brain power and experience represented by brands like Cisco, IBM, Dell, Google, Intel, Marketo,Hubspot and LinkedIn as well as many industry thought leaders .

Discussion is just started - kindly share your best bet in 2015 !

To break the ice i propose my best bet as Mobile ,with Mobile Era,2015 will be for M'arketing.

Why i prefer mobile over web as first hand as Google is more friendly on Mobile in comparison to Web Algorithms .According to google ,"When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithims have to adapt to these usage patterns."

For Experienced marketers who may share same opinion as google WebSerch is more friendly to its own products as Google Plus >Youtube and now Android.

Second I best consider is Social Engagements,

Through social media, massive numbers of customers are engaging in new ways with companies and each other. This is having a significant impact on businesses everywhere—whether companies know it or not. While it’s not hard to start engaging in social media, it’s challenging to effectively integrate it throughout an organization, and to determine if it’s having a positive economic impact on the business.