Marketing 123's Issue No.6

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Emerging Trend

Scrappy Marketing

The economy is tough right now. Layoffs are happening left & right.

If you haven’t been affected, you probably know someone who has.

But, how does this play into marketing?

Companies are cutting budgets, adjusting to only spend money on things they can track & know are having a big impact.

Weak & expensive marketing strategies just won’t hold up.

Enter "scrappy marketing" or "guerilla marketing".

The idea is simple, spend as little as possible to get the highest results.

There are a lot of ways to do this, but here’s a tried & tested way to generate 7-figures in revenue with $0 in advertising.

Viral Campaigns

If you’ve been on LinkedIn at all this week, you’ve probably seen Braden Wallake. Dubbed The Crying CEO by the internet, Braden shared an emotional message about having to lay off some of his staff. If you’ve been living under a rock, here’s a link to the original post that rocked the internet.

On a lighter note, here’s a viral video of a happy dog on anxiety meds.

Copywriting Tips

1. Specificity sells here’s how to leverage it.

2. The science behind the words, viral tweet examples.

3. 7 storytelling principles to master marketing.

Featured

This week’s issue of Marketing 123’s is proudly sponsored by a gamified way to learn about personal finances.

That’s all for this week, thanks for reading!

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