Marketing 123's Issue No.2

Read Time: 2.5 Minutes

In today’s issue, I’m going to break down how you can stand out in your marketing career & share some interesting campaigns that caught my eye this week.

Read until the end for some copywriting tips that help you capture any audience’s attention.

Emerging Trend

Most marketers I know in one way or another are strategists. Whether it’s their professional position, self-declared title, or their marketing-curious mind constantly spinning.

In fact, many marketers glorify being a ‘strategist’.

Innately I believe this comes from the fact that the highest paid marketing roles are usually those that create, direct, or maintain the marketing strategy.

Ambitious marketers seeing career growth tend to lean deeper into the strategist mindset, leaving more of the marketing operations to others.

This is where I believe an opportunity has been created.

The CMO Problem

Chief Marketing Officers (CMOs) have the highest turnover of any C-suite position. A CMO stays in office only 4 years on average.

CMOs dedicate all of their time to creating systems, and frameworks while leading the marketing department to follow their strategy.

The problem is, that it can take several years to prove a strategy is truly effective, and often times what was working yesterday might not work tomorrow.

CMOs are so focused on developing strategy that they aren’t involved in much of the day-to-day. Customer conversations, writing content, scheduling & publishing, replying to customers, etc. becomes lost to them.

By not being involved in the actual work, they often lose touch and performance goes out the window.

This is when the new CMO steps in, they create a new strategy and the cycle begins again.

It’s broken.

The Opportunity

The marketing leaders who have the most consistent success are those that work in the day-to-day execution. They write content, post on social media, take customer meetings, reply to user feedback, and engage in more than just the C-suite conversations.

To keep a pulse on all things in the department, customer base, industry, and company as a whole.

Ultimately as a marketing leader, your job is to be the communicator.

You need to communicate well with & for all of the stakeholders related to your brand. Be the customer advocate. Be an advocate for your team. Be an advocate for your brand. Be an advocate for your industry.

If you’re not living in these conversations & actions then you’re doomed to fail in a strategist role.

Don’t be a strategist unless you’re also willing to do the work.

More conversation about this topic happening here.

Viral Campaigns

There were some awesome campaigns you might’ve missed this week.

Check out how Coors Light partnered with Patrick Mahomes, but they’re not selling you beer.

Also, as a soon to be Dad, this influencer ad spot from Chili’s got me.

Copywriting Tips

You can’t expect to write copy that sells to everyone.

You have to be more intentional.

Here’s how you can write great marketing copy based on the 5 stages of awareness.

Also, Chase Dimond shares a great tip to keep people reading.

Have you ever wanted to write copy like Apple? Big Bold Statements. Sell your ideas in seconds?

Here’s a detailed breakdown of Apple’s copywriting principles.

That’s all for this week, thanks for reading!

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