Marketing 123's Issue No. 5

Read Time: 2 Minutes

1. Emerging Trend

Over the last 90-days, I’ve seen more users flocking to LinkedIn than ever.

Content creators, salespeople, marketers, influencers, investors, etc.

They can all be found on LinkedIn.

This trend has come off the back of a few important things.

1. Facebook/Meta changes.

Over the last 2 years, Facebook has literally 180’d their brand.

Advertising costs are going up, users are leaving the platform, and public perception is at an all-time low.

2. Incredible organic reach.

Social media platforms are competitive, especially when you’re trying to grow organically.

Yet LinkedIn has consistently been optimizing for creators to bubble to the top.

Content is circulated longer & better than most other platforms.

3. Positive word of mouth.

As users continue to succeed on the platform, they share that news with others.

Every day this word of mouth draws new users in & the effects compound.

Here’s the caveat.

As new users come in, growth will become more competitive for those trying to build an audience.

With that in mind, here are important 17 lessons about content creation on LinkedIn from a user with 140M impressions.

2. Viral Campaigns

Subaru

Subaru struck a chord with audiences this week with a 30s TV spot.

Bringing a little …oof… out of all of us.

Heinz

Few brands are as recognizable as Heinz ketchup.

Even AI can’t draw ketchup, without Heinz.

3. Copywriting Tips

1. Chase Dimond is a household name for email marketers, and for good reason.

You don’t want to miss his “Anatomy of a Profitable Email”.

2. Dickie Bush, Captain of Ship 30 For 30 is a legend in the content writing world.

Ship 30 For 30 has changed thousands of creators’ lives and is worth a look if you’re unfamiliar.

Here are 6 actionable tips to 10x your writing in just 5 minutes.

3. Being a great copywriter isn’t just about eye-catching copy or hacks.

It’s equally important that you learn how to stand out from the crowd.

Featured

This week’s issue of Marketing 123’s is proudly sponsored by Refind.

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An easy way to get smarter every day.

That’s all for this week, thanks for reading!

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