Marketing 101: Sell What’s Already Selling (And Then Sell Everything Else With It!)

"If it ain’t broke, don’t fix it." But in marketing? If it’s already selling, sell the hell out of it—and then use it to sell everything else.

Too many businesses make the mistake of trying to market everything at once, treating each product or service as if it deserves equal attention. Big mistake.

The secret to high-impact, revenue-driven marketing? ?? Find your best-selling product/service and make it the STAR. ?? Use everything else as a value-add to increase conversions.

Let’s break this down, and then I’ll share a 360-degree marketing plan using the EEAT framework (Expertise, Experience, Authoritativeness, Trustworthiness) to show you how this works in the real world.

Step 1: Identify the Cash Cow ????

Every business has that one product or service that customers just can’t resist. It’s your best-seller, your flagship, the thing people come to you for.

For example:

• A university markets its prestigious faculty and alumni network—not the cafeteria’s amazing sandwiches.
• A software company pushes its AI-powered automation tool—not the in-app note-taking feature.
• A logistics firm sells its 24-hour global shipping guarantee—not its tracking system (which is a given).

So, step one is simple: ? Analyze your sales data. ? Find the product/service that drives the most revenue. ? Make it the center of your marketing universe.

Step 2: Build the Supporting Cast ??

Once you’ve identified your hero product/service, the next step is to attach other offerings as value additions.

?? Example: Let’s say you run a digital marketing agency and your most profitable service is Google Ads Management.

• Instead of trying to equally market all your services (SEO, content, social media, email marketing, etc.),
• You position Google Ads as the primary focus and bundle the rest: SEO as a long-term organic growth strategy (upsell) Landing page optimization for better conversions (add-on) Retargeting campaigns to maximize ROI (supporting service)

This makes the sales pitch simpler and more effective because you’re leading with what customers already want.

Step 3: The 360-Degree EEAT Marketing Strategy

To dominate your market, you need a holistic, multi-channel marketing strategy that builds Expertise, Experience, Authoritativeness, and Trustworthiness (EEAT).

Let’s take a high-ticket fitness coaching program as an example.

?? Top-of-Funnel (TOFU) – Awareness & Attraction

Goal: Get as many potential customers to know about your service.

?? SEO & Content Marketing (Expertise)

• Blog posts: “Why Most Fitness Plans Fail (And How to Fix It)”
• YouTube videos: Full workout tutorials with transformations
• Podcast interviews: Featuring fitness experts discussing common mistakes

?? Social Media (Experience & Trust)

• Instagram Reels & TikTok: Short workout clips, success stories
• Twitter Threads: Fitness myths debunked
• LinkedIn Articles: The science behind body transformations

?? Paid Ads (Authoritativeness)

• Facebook & Instagram: Before-after client results
• YouTube Pre-Roll: “The 3-Step System to Losing 10 Pounds Without Starving”
• Google Ads: Targeting people searching for weight loss solutions

?? Middle-of-Funnel (MOFU) – Consideration & Engagement

Goal: Convert interested leads into potential buyers.

?? Webinars & Live Q&As (Expertise & Trust)

• Free masterclass: “The Exact Blueprint My Clients Use to Get Ripped in 90 Days”
• Live Q&A: Answering common fitness questions

?? Lead Magnets (Experience & Trust)

• Free fitness plan download
• Personalized consultation quiz
• “7-Day Free Trial” to the coaching program

?? Email & SMS Nurturing (Trust & Authority)

• Daily fitness tips
• Client testimonials & case studies
• Limited-time offers & success stories

?? Bottom-of-Funnel (BOFU) – Conversion & Loyalty

Goal: Get them to BUY and KEEP buying.

?? Sales Calls & Demos (Expertise & Trust)

• One-on-one fitness strategy sessions
• Custom workout breakdowns based on client goals

?? Exclusive Offers & Upsells (Authoritativeness)

• “Sign up today and get a free personal diet plan!”
• Upsell: Advanced coaching for body recomposition
• Bundle: Add meal planning at 50% off for VIP members

?? Community & Retention (Trustworthiness)

• Private WhatsApp/Discord group for members
• Weekly progress check-ins with expert trainers
• Affiliate & referral programs for long-term growth

Step 4: Automate & Scale ??

Now that you’ve structured your marketing, automation makes everything easier.

?? AI & Automation Tools to Implement:

? Lead Nurturing – Use ActiveCampaign or HubSpot for automated emails & SMS follow-ups. ? Chatbots & Customer Support – Drift or ChatGPT-powered chatbots for 24/7 responses. ? Content Scheduling – Buffer or Hootsuite to post across multiple channels. ? Ad Optimization – Revealbot or Adzooma for AI-driven campaign scaling. ? SEO & Blog Writing – SurferSEO + AI copywriting tools to speed up content creation.

Step 5: Measure, Optimize, Repeat ??

You can’t improve what you don’t measure. Track: ?? Traffic & Engagement (Google Analytics, SEMrush, Facebook Insights) ?? Lead Conversion Rates (CRM & email marketing data) ?? Sales Performance (Revenue, ROI, and Customer Lifetime Value) ?? Customer Feedback & Reviews (NPS scores, Trustpilot ratings)

Every 30-60 days, analyze the data, tweak your campaigns, and scale what works.

Final Thoughts: Market Smart, Not Hard

Most businesses try to market everything instead of focusing on what actually sells. The key? Start with what’s already working and build everything else around it.

? Find your best-selling product/service. ? Make it the core of your marketing strategy. ? Position everything else as an upsell, cross-sell, or value add. ? Use the EEAT framework to build credibility & trust. ? Automate, track, optimize, and scale.

When done right, your best-seller isn’t just a product—it’s a customer magnet.

Now, go out there and sell smarter, not harder. ??????

#Marketing #EEAT #SalesStrategy #DigitalGrowth #Branding #MarketingFunnels