Marketing 101

Did you know there are over 150 types of marketing?

The marketing niche goes from A-ATL Above The Line Marketing to Y-Youth Marketing.

Purpose

The sole purpose of a company's marketing strategy is to assist the customer in grasping an appreciation for the company's services and products and how their services and products will address their target audience's pain-points.

The main key to success for any marketing campaign is measured by the increase in sales.

Many companies use S.M.A.R.T. to reach their objectives.

• S=Specific
• M=Measurable
• A=Acheivable Action
• T=Time Specific

Why are marketing goals important?

• A company's marketing goals provide a clear understanding of what they aim to accomplish through its marketing campaign.
• Another important factor is consistency in order for goals to be accomplished.
• Clearly defined goals also provide an important focus for the marketing team.

Examples of marketing objectives.

A. Promote New Products & Services

B. Increase Digital Presence

C. Lead Generation

D. Target New Clients

E. Maintain Existing Customers

F. Enhance Brand Awareness

G. Establish Brand Loyalty

H. Grow Sales & Revenue

I. Transition Into A New Market

J. Increase In Profit

K. Increase Market Share

L. Build Industry Authority

Stay tuned for part two of this teaching series!