For Marketers, Is It Time To Put On Our Thinking Caps?

What is a marketer to do in a shifting landscape where shoppers crave #personalization but want #privacy protection?

#Retailers and brands with direct relationships with customers have many more opportunities to solicit consent for personalization, which is why #RetailMedia has become such a growth area.?

Companies with indirect relationships must rely on contextual targeting, tailored creative, advanced artificial intelligence (AI), and analytics capabilities to optimize non-personal signals.?

So, the answer to the above question is to market smarter. Test and learn, using different formats and technologies to help maximize conversion while keeping data privacy at the forefront.?

• Peapod Digital Labs?Brings Media Network for?Ahold Delhaize USA?In-House - Winsight Grocery Business?
• Kroger’s?Retail Media Guru on CTV Ambitions and Vanity Metrics - Marketing Dive?
• 7-Eleven?Debuts Retail Media Network?- Path 2 Purchase

• TikTok?Panned to Monitor the Physical Location of Specific American Citizens?Forbes?
• Google?Enhances Shopping Experience for Search?- Retail Dive?
• Crisp, The Trade Desk Team?In Media-Buying Efforts - Media Post

• Instacart?Upgrades Ad Buying, Expands Shoppable Videos?- Progressive Grocer?
• Uber, DoorDash?Announce Ad Business Expansions - Marketing Brew?
• Big Retailers Say They Need More Tech to Deliver Better Customer Experiences - Retail Wire???????

============

Interested in advertising on the?DSX?Digital Doses Newsletter? Our subscriber list connects to 3,000+ key decision-makers at retailers, brands, and suppliers.?Find out more.