Marketers and product owners can easily migrate from Umbraco 7 to Umbraco 9

I'm often asked...

“My company website is on Umbraco 7, how easy is to migrate to Umbraco 9?

With End-Of-Life (EOL) fast approaching for Umbraco 7 (Sept 2023), GrowCreate is now consistently contacted about migrating company websites from Umbraco 7 to Umbraco 9.

Immediate concerns are: how can I minimize the cost of migrating to Umbraco 9? How can I improve my legacy implementation of Umbraco in the process? How can I increase lead generation by adding new features without it costing an arm and a leg?

How can I minimize the cost of migrating to Umbraco 9?

You'll note that moving from Umbraco 7 to Umbraco 9 is not an upgrade, but a migration. I recommend that you use an experienced agile development team to work with you to create a prioritized list of tasks, that can be delivered through a sprint model using SCRUM.

I have found that with some careful planning many improvements can be made to existing websites. A good Umbraco migration will deliver all required functionality efficiently and effectively. The delivery process will help you to develop what is needed for MVP, allowing you to quickly publish content. By only developing what is needed you can streamline your project. What do I mean? I mean 100% of websites my team inherits from third parties are over-engineered costing your business money that could have been invested elsewhere. An Agile process will allow you to react to change and build a better website for less.

How can I improve my legacy Umbraco website in the process?

Our experience tells us that older websites may have been poorly implemented over time, with many developers adding to the code over several years. You should find a Umbraco agency that will work with you to provide a clean and intuitive Umbraco back office, so content editors can publish individual content with maximum flexibility.

How can I increase lead generation by adding new features without it costing an arm and a leg?

Once you have set out your goals for the migration you can define new user stories. Yes, you want to convert your users but this all starts with content. If your user is engaged they are more likely to convert. Your Umbraco agency can help you grow customer engagement through interactive funnels, involve your users in personalized customer journeys, and convert your audience to engaged customers.