Marketer's Perspective (SSO): A Day at GISEC Global 2024

Recently, I had the privilege of attending the GISEC GLOBAL Cyber Security event, MIDDLE EAST AND AFRICA’S LARGEST CYBERSECURITY EVENT, where leading brands showcased their latest innovations to combat cyber threats with #AI driven??cloud solutions.

My visit was to look for what’s going on in Cyber Security domain in relevancy to #AI for increasing data security, privacy and business performance, etc. However, as a Tech-Savvy Marketing Professional, I couldn’t help to notice some areas where companies need to upgrade and evolve, pertaining to #Marketing.

While wandering around, In some booths I noticed the same repetitive language filled with technical jargons with flashy banners. A layman with limited tech knowledge can feel dyslexic in such avenues. Some booths had low energy (I understand the human factor but it's just the 3rd day? You will get the chance next year to showcase in the same event so why wait for a whole year? why tired today? Grab a coffee??! and put on a "genuine" Smile please), while some looked less approachable (even they were smiling =) ). Some with “A Very Strict Professional Aura”, felt like they are secured with an impenetrable??#firewall guarding against any unauthorized access. ?????

However, some of the brands caught my attention who were more focused on “What the User Wants” rather than “Who We Are”. Below, I am giving a shout-out to them and their remarkable presentation with user/visitor engagement.

Here's a glimpse into my day exploring the booths of some random and/or prominent players in the cybersecurity domain:

Huawei: Building a Connected, Intelligent World

At the Entrance of Hall 6, Huawei Cloud Middle East booth was standing out in a crowd as they showcased their comprehensive cybersecurity solutions designed to safeguard enterprises and organizations. What grabbed my attention is that they are also providing Digital Solutions for SMEs by using cutting-edge AI technologies. The simplification and characterization of the Solutions were so clean and easy to understand such as Security for Physical World in partnered with HOLOWITS and Security for Digital World as HUAWEI eKit . They are targeting SMEs like Restaurants, Smart Hospitals, Smart Classroom, Wireless Logistics etc. And many more. Shout out to Faisal Ameer Malik and his team, very hospitable and interested in visitors.

Google Cloud Security – UAE: Intel-driven Cloud Security Solutions supercharged by AI

I visited Google booth in Hall 7. Google Cloud Security booth stood out with its focus on empowering businesses to securely leverage cloud technologies for their operations. They were pitching the idea almost concluded in a 3 simple points - 1. Understand Threats, 2. Investigate to Respond, 3. Secure Your Cloud Transformations. With a suite of cloud-native security solutions, Google Cloud is helping organizations address the unique challenges of securing data and applications in the cloud environment.

Being an avid Google fan and currently enrolled in Google Cloud Digital Leader Certification, My interest was more towards being a Google Cloud Partners here in #UAE region which explained in detail by Mr. Ahmad Alkhatib . His associate Zaineb Ferjani was also very kind and helpful, more power to you girl and #GoogleUAE team!

AIShield by Bosche: Guarding You from Generative AI Risk & much more!

One of my favourite booth to visit was Bosche's powered AIShield , their backdrop took my attention explaining #SecureAIx Platform in a very simplified process/workflow. AIShield drew considerable attention (specifically mine) with their solution named as AIShield GuArdIan. In simple word its protecting you from Generative AI misuse, crafted by top AI security experts, acts as a Middleware safeguard. It secures both the input and output stages of #GenerativeAI, aligning with your organization's legal and policy requirements. Shout-out to Mr. Manoj Parmar for achieving Top 15 Global Cyber Security Startup Rank! Their team had a very positive vibe and very approachable.

MiniOrange: Securing User Identities and Access

I met this vibrant team of miniOrange Inc , even in the late hours of the last day of the event, their enthusiasm and attentiveness towards the visitor(s) is applaud-able??. They were providing a number of security services covering cutting-edge security solutions for workforce & customer identities. Their main focus area was #PAM (Privileged Access Management) which they clearly explained through their handout in an attractive infograph, rather than filling the white spaces with text. They have a range of security solutions, listed on marketplaces like Atlassian, WordPress, Shopify, BigCommerce, etc.

I also met great professionals of Ridge Security Technology Inc. and Mindfire Solutions . Their booth were filled with positive energies with great hospitable team. However they need to work on Local Geo Optimization along with SE Optimization as it's quite an effort to find them over in LinkedIn only.

In conclusion, my day at GISEC was a positive experience "from a user perspective." Not all, but most of the company's booths stood out with their user-centric approach and remarkable solutions presented in a simplified, "user-friendly" manner.

Brands like Huawei, Google Cloud Security, AIShield by Bosche, MiniOrange, Ridge Security, and Mindfire Solutions impressed with their dedication to addressing user needs and presenting comprehensive cybersecurity solutions with the help of attentive teams at your service. As the cybersecurity landscape continues to evolve, events like GISEC serve as invaluable platforms for industry professionals to connect, learn, and collaborate in the ongoing battle against cyber threats.

Sincerely,

MaryAm Naim

Disclaimer: This is an unsponsored review, any association will be coincidental or simply a luck.

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