Marketers Ignore Marketing Basics
Angela Brooks
?? Helping Ambitious Women Build Their Brand & Network with Confidence | LinkedIn Mentor | Retired Nurse Turned Digital Entrepreneur
It’s no secret that marketers are seeking to do more with less. But, when it comes to basics like strategy and tactics, many times the same marketing basics can be ignored by even the most seasoned marketer.
There are a lot of misconceptions in the world of network marketing. People seem to think that if they join a network marketing company, they will become rich overnight.
However, this is not always the case. Marketers who are successful in network marketing often have a good understanding of the basics of marketing. Unfortunately, many marketers ignore these basics and fail to achieve success.
Marketers are often guilty of ignoring the fundamentals of marketing. They are so focused on their shiny new ideas that they forget about the basics. A common example is not understanding what a customer wants to buy, which causes them to keep guessing. This article will help you avoid these mistakes by teaching you some fundamental principles in marketing.
One of the most important things to remember in marketing is that you have to know your customer. This means understanding what they want and need, and how they make decisions. If you don’t understand this, you will keep guessing what products or services to offer them, which can be costly and ineffective.
Conversation Marketing is “knowing your audience”.
Marketing is “knowing your audience”. Marketing agencies can provide a valuable service when they take the time to get to know their client’s business and target market before developing marketing campaigns. The best way for marketers to understand what works or doesn’t work is by?testing?different strategies, but this requires knowing exactly who you are targeting in the first place.
Many marketers try to be too clever or cutting edge with their campaigns, and in the process, they ignore some of the most basic tenets of marketing. Marketing is not about being flashy or trendy – it’s about reaching your target audience and communicating effectively with them.?
Having conversations using Facebook and LinkedIn can be a great way to market your business without spending any money. You can also join local groups and get involved in the community.
You can also create a blog or website to help promote your services. Make sure you include keywords that are relevant to your business in order to show up in search engine results.
LinkedIn has grown to become the #37 most visited site in the U.S., which means it’s a great tool for businesses who want to connect with new people, share content and promote their business.
How to leverage email marketing for customer retention
Marketers are ignoring marketing basics because technology has made it so easy to engage customers
“The modern marketer is faced with an abundance of choices when it comes to reaching customers. The good news is that these technologies have finally given every business, even small businesses, the same capabilities once reserved for Fortune 500 companies.
Email marketing best practices are a hot topic this week thanks to a new article from the Wall Street Journal. Unfortunately, most marketers aren’t heeding the advice of those recommendations.
Here’s what email marketers should be doing:
1) segment your list; 2) send relevant offers; and 3) track it all with detail to learn more about your customers
“The #1 Secret to Selling More with Email Marketing”
You can grow your email list by providing an incentive for people to sign up, such as a free ebook or whitepaper. You can also offer exclusive discounts to people who subscribe to your email list.
Make sure you provide quality content in your emails and send them out regularly so subscribers don’t lose interest.?
We all know that the basics of marketing are important. But, as we grow our careers and become experts in one area or another, it can be easy to forget what those basics really mean. If there is something I mention on this blog that doesn’t make sense for your company’s needs right now then feel free to skip it- but try not to ignore them completely!
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Executive Coach | Business Success Strategist | Leadership Development Consultant | Process Improvement Specialist | Certified Career Coach | Best-Selling Author | Podcast Host
3 年I agree, stop it with the clever and shiny marketing stuff. Connect, have conversations, solve problems. Remember basic marketing even with a network marketing company. Great article.
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3 年Good article and great points, Angela. And something that I would add....nurses are well educated professionals, and that is the kind of person that will do well in the network marketing field.
Registered Nurse ???? | Wellness Advocate ??| Certified Health Coach ?? | Speaker ??
3 年Great tips!! Thank you Angela!! I’ve been a pediatric nurse for the last 22 years ??????. I help burnt out nurses go from burned out to reignited!! I love what you’re doing!! I’m looking forward to connecting more with you soon ??????