Marketers ?? Hottest News

In this newsletter you will find:

• Ad-Buying Experience Collab
• Product Listing Ads
• Meta Introduces Generative AI
• How AI Help Marketers

Microsoft & Roku Unite To Enhance The Ad-Buying Experience ????

?? Microsoft and Roku have come together to enhance the ad-buying experience. The collaboration enables Microsoft Advertising, the company's cloud-based advertising service, to access Roku's over-the-top (OTT) ad inventory.

?? With this new partnership, Microsoft Advertising can offer advertisers more targeted advertising campaigns, potentially increasing the ROI of their advertising. Additionally, the collaboration brings innovations that can make ad buying simpler and more effective.

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Microsoft Ads Introduces PLA Extensions ?????

??? Microsoft Ads is now introducing Product Listing Ads (PLA) extensions. These extensions allow advertisers to show a PLA not only in one ad space, but in multiple spaces. Additionally, all PLA extensions can be managed from a single source.

?? This new feature aims to help advertisers targeting more visibility and higher performance for their PLA campaigns.

??Microsoft Ads' PLA extensions are similar to Google Ads, and they offer advertisers the opportunity to increase their online sales.

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Meta Will Debut Its Generative AI This Year?????

???Meta announced that they will introduce a new artificial intelligence technology called Generative AI this year. This technology includes an algorithm that can create completely new and original content by using existing images, texts, or other materials.

?? Generative AI can be useful in many fields such as advertising and marketing. Meta stated that they will continue their work to develop artificial intelligence technology even further.

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How AI is helping marketers? ????

?? In the latest Think with Google article, it is stated that "To deliver these results, it’s critical that the marketer’s expertise is guiding the AI."

As we always mention as team Adsbot, marketer's expertise is the most critical value in ads automation.

?? You will find answers to the following:

• Why does AI matter for marketers?
• How is AI already being put to work in ads?
• How do you see the marketer’s role evolving?
• What steps should advertisers take today to prepare for an AI-powered future?

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