The Marketer's Guide: TikTok Audience Targeting

Hello marketers! Fall is here, bringing with it football, cooler weather, and the perfect time to heat up your marketing strategies. As we head into the final quarter of the year, it's all about implementing those winning tactics to crush your 2024 goals. Let's dive into some fresh strategies to keep your digital marketing efforts on track for success.

This month from the Fujisan blog: TikTok Audience Targeting with Custom and Lookalike Audiences and Digital Marketing During an Election Year. Plus, check out some curated digital marketing news and updates from across the web.

See you in Q4!

TikTok Audience Targeting with Custom and Lookalike Audiences

TikTok offers unique audience targeting options for advertisers! Boost your TikTok strategy with custom and lookalike audiences. Learn to create effective TikTok audiences for better engagement and optimized reach with our guide here.?

Digital Marketing During an Election Year?

During an election year, digital advertising costs can spike due to increased political ad spending. Our blog discusses how these changes affect businesses and offers strategies to adapt. Check out these tips for maintaining ad effectiveness amidst heightened competition.

What Is Branded Search? (And How to Optimize Your Site for It)

Wondering how to harness branded search for your SEO? This article dives into why branded terms matter and how they can boost your visibility and trust. Strengthen your brand's online presence with this comprehensive guide.?

Google Ads to Deprecate Enhanced CPC for Search and Display Ads

Google Ads is phasing out Enhanced CPC for Search and Display campaigns. This change impacts how advertisers optimize bids and control their ad spend. Learn?how this update affects your strategy and what you should do next.?

Leveraging Emotions in Your Facebook Ads for Better Results

Marketers understand that tapping into emotions can drive better results. Check out these tips for crafting ads that resonate with your audience on a deeper level. Boost engagement?and convert more by leveraging these tactics.

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Our team keeps a close watch on our ever-changing industry. New tools and channels are being introduced every day, and we not only stay on top of these trends but also share this information with our clients and prospects. If we can provide insight into how to market your business digitally, please send us a note. We’d love to meet you.

Sincerely,

Preston Parshall

CEO

Fujisan Marketing