The Marketer's Guide: Attribution Models for Google Ads

As we reach the midway point of Q2, are you zooming towards your business goals or simply spinning your wheels? If it's the latter, be sure to check out these strategies and guides to help you achieve better results.

This month from the Fujisan blog, Attribution Models for Google Ads?and SEO Checklist for Website Redesign. Plus check out some curated digital marketing news and updates from across the web.?

See you next month!

Attribution Models for Google Ads

Attribution models are essential for measuring the true success of your paid advertising campaigns, but they can be confusing. Discover the five different data-driven attribution models you can apply to your ads, and learn when to best apply them with our new guide here.

SEO Checklist for Website Redesign

Redesigning you website? A new site?can put your search engine rankings and traffic at risk. Follow our website redesign SEO checklist to not only retain but improve your existing search engine performance.

Google Expands Performance Max to Online Marketplaces

Check out this new Google Ads feature for Performance Max (pmax), currently in beta. It enables some merchants to drive sales directly through online marketplaces like Amazon, eliminating the need for a website or Merchant Center account. Read more about it here.

Link Building for SEO: A Guide to the Basics

Link building can give you the SEO edge you need to get more Google traffic. This comprehensive guide include numerous backlink building tactics including creating linkable assets, finding unlinked brand mentions and more.

TikTok Announces Expanded Premium Ad Placement Options

TikTok has enhanced its premium ad placement option, Pulse. These updates aim to help brands maximize ad exposure by aligning promotions with trending content, ultimately driving higher purchase intent and providing more precise targeting options for advertisers. Read about it here.

The Digital Marketers Guide Podcast

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Preston Parshall

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Fujisan Marketing