Marketers Are Getting Dumber Here's Why
William Siebler
I Write Words That Make Your Clients Say Shut Up And Take My Money - Reassuringly Expensive Direct Response Copywriter
Dumb. Dumb. Dumb.
That's where marketing is today and it's getting worse by the second.
Data-driven marketing.
AI.
Automation.
They all sound great. In theory they make life easier.
But it's a false easy.
Because easy doesn't always mean effective.
The more we dig into each of these the more we are removed from the most important thing.
People.
Real people who buy what we sell and gives us money.
That's right we're becoming detached from understanding the ones thing that drives every sale.
A deep understanding of human nature.
That's why you see ads that don't contain an appeal to anything we actually care about.
That's why websites read like robots wrote them (often they have).
That's why most marketing is about the business and not what they can do for you.
It's always been a problem, but technology is making it worse. Much worse.
However, it's easily fixed.
Any smart marketer knows it's their understanding of human nature that makes them any good.
And you can stay in touch with people by having conversations with them.
Listen to what they have to say.
Read their comments on your social media.
Listen to customer service calls and complaints.
Every second you spend studying people increases your ability to create marketing that will scare the crap out of your competition.
And keep you ahead in your market.
That's got to be a good thing.
Humans first, always.
The Profitability Maverick ? || The "Go To" For Taking Your Practice Out Of Network With Insurance || DARE Challenge || Practitioner in Systemic Team Coaching
1 å¹´Absolutely! Prioritize humanity above all else. William Siebler ?
The Efficiency Catalyst - Empowering DSOs To Design, Integrate, & Launch Profitable Pediatric Anesthesia?and Orthodontic Services with seamless efficiency using tech and AI | Blueprint Overbyte | Anesthesiologist |
1 å¹´I love the simplicity and powerful message! Let's continue to put humans first and elevate the industry together! ????William Siebler
CEO Command Your Brand - We Book Podcasts ??? I Relate Public Relations to Real Events and Teach about the Roman Empire ?? Girl Dad of 3 ??
1 å¹´Absolutely agree! In the era of data-driven marketing and automation, it's crucial not to lose sight of the human connection. Understanding people's needs and engaging in genuine conversations is the key to creating effective and relatable marketing that truly resonates.
Fuel Your Growth: Transform Your Expertise into a Personal Brand that Amplifies Visibility & Impacts Ideal Paying Clients
1 å¹´Absolutely agree, William Siebler! In the world of data-driven marketing, staying connected with people is crucial for success.
So true William Siebler. A market never bought anything but humans do.