Are Marketers Finally Waking Up to the GDPR? They'd better - regulatory compliance is a marketing issue.

When it comes to the transparency about data collection (or profiling) that the EU’s General Data Protection Regulation requires, Marketers have been either a) ignoring it or b) thinking that the Privacy or the Security team has it covered. That’s a recipe for a big disaster.   

The Marketing team has a huge impact on the user experience. The GDPR means a required, significant change in the site user experience. Is this something that should fall to the Privacy or Security teams? I’ve been wondering when the mainstream marketing press would wake up to this. It happened in the past week.

Recently, three insightful pieces have been published in the Wall Street Journal’s CMO Today, CMO.com and The Financial Times. If you are a marketer, this is the stuff that you should be reading already. So it’s about time these publications got into the GDPR discussion.

Read the full post here on the @Evidon blog.