The Marketer's Edge: Peter Colombatto, Marketing Director for CCA Global Partners (previously AVP Marketing at Lindenwood University)

The Marketer's Edge: Peter Colombatto, Marketing Director for CCA Global Partners (previously AVP Marketing at Lindenwood University)

Mark Sneider Mark Sneider

Mark Sneider

Founder/CEO of RSW/AgencySearch, RSW/US, LAUNCH, and RSW/Lists

发布日期: 2024年10月28日
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Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Peter Colombatto. Peter was the Assistant Vice President of Marketing at Lindenwood University until August 2024. He now serves as Marketing Director for CCA Global Partners.

Lindenwood University

Lindenwood University, founded in 1827, is an independent liberal arts university offering more than 200 undergraduate and graduate degree programs in diverse areas of study and traditional and accelerated formats, including online. Lindenwood operates residential campuses in St. Charles, Mo., and Belleville, Ill., as well as numerous regional centers and extension sites throughout Missouri.

What We Discussed:

In today’s interview with Peter Colombatto, we discussed a wide variety of issues:

  • Overview of Lindenwood University and Peter’s role within the organization
  • Peter’s personal connection with Lindenwood University (both his student journey and career path)
  • Challenges facing small private institutions in higher education
  • Lindenwood’s recent successes in enrollment and how they’ve achieved that
  • Response to demographic changes and market demands
  • Impact of changes in FAFSA and its effects on recruitment
  • Local marketing initiatives to attract students
  • Future outlook for higher education
  • Changes in workforce demands due to technology (AI)
  • Importance of data-driven marketing strategies at Lindenwood
  • Brand perception studies and integrated marketing campaigns
  • Aligning marketing efforts with admissions processes
  • Collaboration with external agencies for marketing support
  • Benefits of agency partnerships
  • Advice for marketers looking to bring an agency onboard
  • Advice for agencies looking to win business from marketers

Thanks Peter for a great interview!

Want to watch more of The Marketer’s Edge interviews? If so, click here.


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Glenn Michaels

Retired/Freelance/Seasonal at L.L.Bean

3 周

As a first man to attend Lindenwood College (1975) and I had the opportunity to create customized marketing internships that changed my life.

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Jeroen Erné

Teaching Ai @ CompleteAiTraining.com | Building AI Solutions @ Nexibeo.com

3 周

Great insights in your discussion! The shift technology brings, especially AI, can be a game changer for institutions. I recently explored this in my article on business efficiency: https://completeaitraining.com/blog/how-ai-is-reshaping-business-efficiency-a-comprehensive-guide. Looking forward to more episodes!

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Kasie Heiden

Coaching entrepreneurs and executives who want a competitive advantage with a people-first strategy. Fine the right fit for you. ?? Master Your Advantage | Strengths Inner Circle | The Arena

4 周

Great conversation Peter Colombatto and Mark Sneider! It’s important that people continue to see the value a liberal arts education has in serving students as their needs change.

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Peter Colombatto

Marketing & Communications Leader

4 周

Thank you for the opportunity to share my experiences on The Marketer's Edge Mark Sneider! I was just thinking about the discussion we had. I hope everyone enjoys our conversation as much as I did.

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Alley Bardon, MBA

Assistant Vice President of Marketing at Lindenwood University

4 周

I can’t wait to give it a listen!

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