Marketers Bring Web3 to FIFA World Cup 2022: NFTs, Virtual World & AR

Millions of soccer fans are expected to visit Qatar to enjoy the FIFA World Cup 2022. And this is the best time when brands can apply their marketing strategies to gain traction and improve brand awareness while catering to a broader audience base.?

In FIFA World Cup 2022, brands and many tech companies are hoping to harness the power of Augmented Reality tools, virtual worlds, and social media channels like Twitter, Snapchat, Instagram, etc., to improve brand sales and spread the word about their products.?

Check out this Inferenz newsletter to learn why marketers are bringing Web3 to FIFA World Cup 2022 and how you (as a brand owner) can leverage the latest tech to improve your marketing efforts.?

Diverse Collaboration?

Big brands are experimenting with different technologies to stand out in the competitive world. Adidas, a well-known and renowned brand, has recently released a new World Cup ad. The ad is concentrated on the Bored Ape Yacht Club NFT character that appears with Lionel Messi and Karim Benzema.

This diverse collaboration and experiments of the brand are expected to give them great results in the long haul. Brands will use distinct social media channels like Twitter, Instagram, Snapchat, etc., to connect with fans and market themselves in one of the global events.

Going Beyond Traditional Marketing?

Brands avoid investing in temporary videos or ads to engage audiences in the Web3-driven world. Instead, they intend to leverage new ways to interact with fans in the real and virtual worlds by using NFTs, Metaverse, AR/VR, etc.

The best example of adopting new technologies is the virtual world platform Upland which resembles Earth. Upland has partnered with FIFA to create NFT collections, show video highlights, and organize in-person and digital watch parties for soccer fans.

Here is what Dirk Lueth, the Co-founder and Co-CEO of Upland, says about new tech and their partnership with FIFA.

"The ultimate goal of Upland is to give "context to talk about" to the soccer fans. Instead of scrolling through the videos and text in their social media feeds, they can talk about digital items, games, and much more."

Live Chat Apps During Games

Aside from Metaverse and NFTs, Stadium Live (the Gen-Z-focused platform) will be a second-screen destination for fans to chat live during games. The next-gen platform will attract audiences who want to talk about their favorite players and game. Brands should think beyond traditional marketing and adopt the latest technologies like Artificial Intelligence, Augmented Reality, etc., to improve their marketing efforts.

The Olympics and World Cup are global events that allow brands to market products to a wide range of audiences. Adidas sets an example by creating NFT characters and advertising its products through new technology. Hence, the future of the sports industry is all about Web 3.0 and other techs. The sooner brands adopt the latest tools and technologies, the more they can safeguard their business in the future.

We hope you've had a good read. If you want to read the latest news on emerging tech like Artificial Intelligence, Augmented Reality, Blockchain, NFTs, etc., subscribe to our newsletter.