Marketers Aren’t Too Worried About This TikTok Tool

Marketers Aren’t Too Worried About This TikTok Tool

TikTok has become a valuable tool for marketers, but amidst security concerns regarding the app's relationship with the Chinese government, and whether advertisers should fund content on the platform, there is one area that marketers are not concerned about, the pixel.

The pixel is a TikTok code used by marketers to track visitors' activity on their site who came from TikTok. Despite the spotlight on TikTok's data security processes and governments' moves to ban the app, marketers are being practical about the current situation.?

READ MORE: Of All The Concerns Marketers May (Or May Not) Have About TikTok Right Now, The Pixel Isn’t One Of Them

Although some marketers have been cautious and have avoided using the pixel, many have continued to use it after receiving the necessary assurances from TikTok.?

The pixel is a powerful tool, and if put into the wrong hands, could be a major threat to personal data. Therefore, some marketers prefer to avoid using it, especially in highly regulated industries, which is probably for the best.?

Do you use TikTok’s pixel or do you stay away? Let us know your thoughts by continuing this conversation on Twitter.

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