A Marketer Journey from back in time

Dedication: I have dedicated This article to the entire Corporate India who has contributed to building this nation and making it one of the powerful economies in the world.

But foremost,

Salute to the Indian Army, Navy, and Air force and all those who safeguard our borders and keep us safe

Salute to the farmer who nourishes us

Hang on! Big Salute should need to go to Corporate India (India Inc.) Also, for enhancing our economy from 1947 to 2021 & beyond.?From tea stall (still a reason for bringing the country together) to Mega Mall, Advertising professional to fashion photographer, interns to CEOs, HR to Marketing, Engineer to Scientist, writer, director, actors... all of them is no less than army man fighting at the border or farmer pouring his blood & sweat on the farmland!

It was just....

The other day, my friends and I met at a cafe reminiscing about the times gone by. The sea was calm; the breeze was mellow and the surrounding somewhat quiet.

We got talking about 15th August–A public holiday,?a fitting topic given that Independence Day is just around the corner.

It was then, in time, we all?wondered what feature we would take from 2021 to 75 years back turning the revolutionary movement into a brand.?As you can imagine, a stiff debate ensued between us, marketing professionals. Finally, Project-India's Independence was born.

Our profession gives us the advantage of working in different sectors. This made us think hard and fast about how we would brand India's Independence movement.

Rewind 1942:

It’s midnight. My team and I sit around the round table plotting a movement to drive the Britisher out of India (Just to remind all readers that since independence, the UK is one of the good friends of India in the geopolitics scenario).?

As a leader of the team, I figured we needed more support than we already had.?For that, we had to draft a sharp strategy for ‘Tomorrow's India’. It had to be exceptional, and we were required to stand out as those who were piloting the well-deserved change.

Insight:

?????????????I would have imposed on all my fellow fighters that they keep firing this powerful insight in every corner of this country, what people typically thought and how they were envisaging this entire freedom movement and usher towards a glorious future.

I would have been fielding and applying the feedback on the current barrier/triggers the supporters could face while participating in the movement.

This would entail our plans to travel far and wide, to connect with the younger lot,?as fresh blood and youthful spirit were bound to instill the much-needed boost.

Purpose:

???????????Based on the above,?I would have defined my entire purpose of this fight, which can be easily aligned with the soul of this great country.

“We are fighting for better tomorrow, which is greater, brighter, and powerful”

MCO:

???????????I would have crafted my marketing communication objective of this entire purpose:?Greater, brighter, and powerful!

We start with a tagline:

'Kal Hamara?Hai' fitted in perfectly with the mood of the nation. It was definite, and it held great promise of a bright future. Our plan had to connect with the underlying need of the common man and spell out its advantages.?

STP:

???????????Motivated by my purpose, I would have done by STP drawing up an agenda to target the noble purpose to all and drive this big idea of not just free India but great India.

To ensure the effectiveness of our tagline and ascertain that our purpose reaches the right set of people, we would have to tweak our STP.?

This fight was every man’s fight who wanted to see a free India, but more importantly, great India

Marketing Mix:

???????????I would have taken a few ideas from the current times (2019).?More importantly, I would have effectively applied a dynamic media mix to reach a maximum number of people at the lowest possible risk (not cost). For that, I would have employed:

???Influential Marketing

???Content Marketing

???Event Marketing

???Branded sponsorship program & sports

The reason I have selected all the above is for the impact it would create and inspire today’s as well as the future generation.

As a team, we would script fiery street plays focusing on public engagement. The script would have had a hint of humor, motivating my listeners to sing our tagline ‘Kal Hamara Hai’ with a forceful impact.?

One of our very creative team members would even write a sing-along song.?

To make it more interesting, we would have an interesting abbreviation of the tagline, KH2.

Someone would hear as well as see the snowballing effect on radio and with guerrilla newspapers advocating in our support.

Data Mining

???????????I would have definitely commissioned a data-driven approach (available methodologies) to this entire campaign and see key metrics' performance. I would share the reports to the board of freedom fighters with all the infographics, improving the campaign hugely.

?CSR:

I would have promoted eco-friendly awareness, safeguarding nature for a better tomorrow, and more importantly, driving education across the length & breadth of this high-spirited country (my personal favorite agenda as well)

Kal Hamara Hai

Now I return from that era back to 2021, but I have a message for all my countrymen; the message is loud & clear….. from all the freedom fighters from 1942

“Remember us”

A simple wish of freedom fighter to give the future generation

“Remember, we fought for your beautiful today and tomorrow”

But we didn’t wish tribute or songs or monuments or poems of a fight, war, battle, pain, and valour

Our wish is simple – “Remember us”….. They all said to me (And that was their only hope)

Should any free soul come across that place in all the countless centuries yet to be.. may all our voices.. whisper to you, from the ageless stones... Go tell all Indians in 2021

“We are fighting not only for free India but for great India – unified India like Ashoka the Great had made.

Far from free India to great India! a word should spread that we all brave fighters laid down our lives not just for one state or region but for entire India and promise this country holds

My message to Corporate India:

Now, here I stand with all the millions of men and women from India Inc. (across sectors, across the level, across the industry) commanding the 5th?largest economy in the world with the constant battle (Including militarily) with 2nd largest economy in the world and soon that place will be secured as well!

This day, Ladies & Gentlemen let us make a promise to ourselves for this present generation & the next that we usher in the future, which is brighter than anything we can imagine

Give thanks, ladies & gentlemen, to all the brave fighters of this motherland!

And let’s roar……

To the Victory!

If I acted on the above lines, I would have acted like the below link…

is any producer willing to sign me?

https://www.youtube.com/watch?v=Qsma7OGcp6A

#stayinspired