The zero-trust architecture market generated USD 17.0 billion in revenue in 2023 and is projected to grow at a CAGR of 18.5%, reaching USD 55.0 billion by 2030. This growth is fueled by increasing cyber threats, the rise of BYOD and CYOD policies, widespread cloud service adoption, digital transformation, a shift towards remote work, and stringent compliance standards.
Zero-trust architecture (ZTA) has gained traction due to the changing threat landscape affecting various industries. The increase in ransomware attacks, data breaches, and other cybercrimes highlights the flaws in traditional security models. With organizations experiencing an average of 1,100 attacks weekly, it's clear that the assumption that internal systems are secure is outdated.
The pandemic accelerated the shift to remote work, exposing organizations to new vulnerabilities. Mobile workers connecting from multiple devices pose risks that traditional security cannot mitigate. As a result, companies are increasingly adopting zero-trust architectures to protect remote and distributed workforces.
- Retail & E-commerce Growth: This sector is expected to grow at a CAGR of 20%, driven by changing consumer behaviors, technological advancements, and increased digital platform use.
- Importance of Zero-Trust: As businesses adopt mobile commerce, cloud computing, and IoT, zero-trust models safeguard against security risks, complying with regulations like PCI DSS and GDPR.
- Omnichannel Marketing: A consistent shopping experience across digital and physical platforms is crucial for customer engagement.
- AI & Analytics: Advanced tools help personalize experiences and strengthen brand loyalty through targeted marketing.
- Cybersecurity Challenges: Data collection increases security risks, making robust protection and regulatory compliance essential for maintaining customer trust.
- Large Enterprises: Expected to generate USD 10 billion by 2030, these organizations require complex zero-trust environments and real-time authentication to meet regulatory standards.
- SME Growth: SMEs, projected to grow at a CAGR of 19%, are vulnerable to cyberattacks due to weaker security but can swiftly adopt innovative, cost-effective solutions like zero-trust models.
- North America: The region leads the market, with USD 8 billion in revenue in 2023, driven by companies like Palo Alto Networks and Cisco. Government regulations and rapid adoption of cloud computing, IoT, and AI contribute to market expansion.
