To Market Your Specialties Effectively Requires VOLUME!

The underlying theory of this article is:

1. It takes 15-20 interactions online to generate an action
2. Context is everything, it is what enables every interaction to be one that is valuable to your audience. A volume of interactions that are contextualized to a specific target audience ensures that every interaction builds trust to your brand, without it, you become annoying.

Take for example marketing sports vision in your community, what is the best approach?

The ideal approach is to look at each sport as its own target. In this example we are focusing on baseball. You should aim to create content that speaks to a baseball coach, player, athletic trainer, specifically about how you help baseball players. Because people have an interest in things that are important to them and can bring them value.

Short videos enable you to create an ongoing conversation, without requiring the target audience to invest more than 30-40 seconds per interaction. No one is going to watch an hour long webinar,?but a baseball player might watch a short clip that can help them get an edge.

How many videos can you actually make about one sport?

Here are 27 video? topics for Baseball (I have more but I had to stop at some point)?

But before you read on, here is an example of one video.

https://youtube.com/shorts/ocRI6uku3w4?si=TX3EYEHpQBZsjoVS

What visual skills can give a baseball player an edge??

1. The Importance of Convergence in Batting

2. Enhancing Divergence for Early Ball Detection

3. Visual Flexibility: Switching Focus in the Outfield

4. Improving Reaction Time for Fastballs

5. Understanding Contrast Sensitivity for Outfielders

6. Tracking the Ball: Saccadic Movements and Pursuits

7. Developing Teaming Skills for Accurate Fielding

8. Maintaining Visual Attention in a Noisy Stadium

9. Enhancing Peripheral Awareness for Pitchers

10.Eye-Hand Coordination: The Key to Successful Hitting

11.Using Visualization to Improve Muscle Memory

12.Depth Perception: Perfecting Your Swing

13.Visual Memory: Quick Recall for Complex Plays

14.Dynamic Visual Acuity for Reacting to Fastballs

15.Integrating Gross Visual-Motor Skills for Batting

Research and Studies:

16.University of Cincinnati Study on Improved Batting Averages

(https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0029109)

17.Duke and Indiana University Research on Enhanced Hitting Performance

?(https://today.duke.edu/2020/07/how-vision-training-can-turn-those-ground-balls-line-drives-0)

18. Axon Sports Vision Training and Pitch Recognition

(https://seamsup.com/blog/the-ultimate-guide-to-vision-training-for-baseball-and-softball-hitters-pitch-recognition-science-secrets-revealed)

19.Bowen and Horth Little League Training Study:

(https://seamsup.com/blog/the-ultimate-guide-to-vision-training-for-baseball-and-softball-hitters-pitch-recognition-science-secrets-revealed)

20.Cincinnati Reds' Success with Dynavision

(https://www.abca.org/magazine/magazine/2013-2-Spring/The_Hot_Corner_Dynavision_has_revolutionized_vision_training_in_baseball.aspx)

Success Stories of Players:

21. Ted Williams Attributes his success to his extraordinary vision (20/10).

22. Johnny Bench: Known for his exceptional visual skills, co author of the University of Cincinnati study.

23. Steve Lombardozzi: Improved performance through vision training.

24. Bryce Harper Utilized vision training to enhance visual clarity and contrast.

25. Dustin Pedroia: Used vision training to improve pitch recognition.

26. Tim Locastro: Incorporated vision training into his daily routine for better focus.

27. Kris Bryant: Benefited from vision training for better pitch recognition and hitting performance.

Why our approach works

Keeping in mind that I am not a sports vision doctor or baseball player, but I know that marketing requires speaking to the target audience about the value that you can specifically give them, and reinforcing that others like them have benefitted. This enables your messaging to contextualize what you do, and context is everything in marketing. At Specialty Vision we are laser focused on building awareness and a referral network for specialty eye care, and the volume of content is essential for having messaging that converts and builds trust. On our Advocate program we turn one hour per week recording videos with the doctor into a content empire, creating over 400 videos per year,? ensuring unparalleled visibility and impact with your marketing.?

Visit our website to learn more: https://specialty.vision/advocate-specialty-marketing/