Market Your Products And Services By Publishing A Book. That Will Save You A Lot Of Time In Your Professional Life

You know that I am a full-time patent attorney, inventor and entrepreneur who runs an international firm.

I also run the popular IP law community,?ip-lawyer-tools.com. And last year, I published my first professional book,?The 4×4 Innovation Strategy, a distillation of years of insights at the intersection of innovation, entrepreneurship and intellectual property. It is found on Amazon (click?here).

Writing that book changed my life. Before it, I was only known to my clients, who would individually ask for advice in my areas of expertise. At one point in time I found myself repeating the same matter over and over again: “How to innovate and not go bankrupt”. I have seen that pattern often over my professional career of 28 years as a patent attorney, so I have real war stories to tell.

I wanted to have a tool that I could give to interested people so that I do not need to tell the same stories over and over again. Something like an extended leaflet that would tell the story on my behalf. So I decided to write a book. This helped me a lot. And if it helps me it may also help you.?

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