Market Your Book, Part 15: Get Your Social Media Game On!

Happy Friday!

Full disclosure: I'm not a huge fan of social media these days, especially after watching The Social Dilemma. It does serve a purpose, though, and for the purposes of the whole entire world finding out about your book, there's no better way for your neighbors, friends, co-workers, 3rd grade teacher, and anyone else you've ever been connected to (and are probably friends with on Facebook) to find out you released a book than to create a great book launch graphic or two.

It's true, your social media images offer great branding opportunities for you. They can put eyes on your book that might not otherwise have found it. As I suggested, you should definitely:

• Update your cover photo with branding for your release (and later when you do a price promotion or launch your subsequent book) to make sure everyone who comes to the page knows about it.

And also:

• Use a similar, smaller image as a post on your timeline (Facebook) and in your feed (Instagram and/or LinkedIn).
• Ask all of your connections to like and comment on your post, and share it (the ones that really like it will share it).

The only other thing I'll say about social media is that I no longer just "hop on to see what's happening." If you've ever thought, "I'll just spend two minutes on Facebook" and found yourself still there thirty minutes or three hours later (or is that just me?), schedule time to do your author social media marketing, and set a timer on your phone (and a time limit in your phone settings). That will allow you to make progress while not derailing your productivity. You're welcome. :-)

Speaking of social media, that’s where I post all of the podcasts, summits, and other media I’ve been on. In case you missed any you’d like to see or listen to, check out my media page. I'll see you tomorrow.

Honorée Corder | I help professionals write, publish, market, and monetize their books.

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