MARKET: WHO ARE THE LARGEST ONLINE PRINTERS IN THE D/A/CH REGION?

Modesty, they say, is a virtue. But anyone who sells themselves short in today’s business world is quickly overlooked, declared obsolete and no longer in demand. In view of the digital media and possibilities, the end of the printing industry has been prophesied for years and at regular intervals. Yet large parts of the industry are proving to be vibrant and extremely successful. Particularly in online print. It’s time for more self-confidence!

That’s not to say that I don’t see the numerous challenges and problems that make it difficult for companies in the printing industry today. When it comes to economic success, the industry is of course not a sure-fire success. Quite the opposite, as printing companies are naturally required to constantly reinvent and adapt in the face of declining print runs and rapidly changing consumer habits. That costs money, energy and nerves. I can understand that.

But I also see numerous printing companies that have managed it; that have found their own successful way of dealing with the new circumstances and trends.

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