Market pulse: Purpose-Driven Brands Revolutionizing Women's Health
Goda Sadzeviciute
Women's healthcare & Femtech | Corporate Health Trainer: Stress resilience, Burnout, Women's Health & Longevity | Certified Health Practitioner
??In this article I explore the strong products and services currently creating a value in the market - Digital clinics, Bio Science, Menopause, Fertility, Wearables & devices, Menstrual Health,?Hormones, PCOS, Endometriosis, Cancer, Motherhood.
Despite quite a few challenges in women’s health topic, there are strong brands rising, redefining how women access healthcare, creating a high value and building communities.?
Brands with strong leadership, purpose driven, clearly defined problems to solve, raised investments from $2M - $500M.?
This is far from a final list. These are stories that caught my interest and shaped a bigger picture how women’s health is being transformed.
What’s truly inspiring?
Many of these groundbreaking products and services exist because their founders experienced the frustration of being under diagnosed or underserved. In other words, women didn’t receive help they needed, so they invented companies, expanded services and built products. How amazing is that??
If you’re new to a Femtech field, shortly it refers to tech-enabled products and services that focus on supporting women’s health.
Before we dive in, one more thing.
Women of Wearables invites to celebrate leaders and innovators shaping the present and future of women's health. Community nominated founders, scientists, researchers, innovators and advocates from whom compiled 200 Leaders in Women’s Health and FemTech - truly inspiring humans.
DIGITAL CLINICS
?? MAVEN – The Leading B2B Digital Health Clinic
?? Maven Clinic
A pioneer in virtual women’s healthcare. Maven supports conception, pregnancy, and postpartum care with on-demand video appointments, fertility services (IVF, egg freezing) and expert consultations.?
?? Founded: 2014, New York
?? Funding: $292.1M (Series E)
?? Impact: 10M families in 175 countries
?? TIA – Redefining Women's Healthcare for a Lifetime
?? Tia
“We know when we make healthcare work better for women, it works better for families, for communities — for everyone” - CEO of Tia
Tia moves beyond one-time doctor visits to offer relationship based, whole life care - from puberty to menopause. Think of it as a membership model for personalized women's health that integrates virtual and in-person services.
?? Founded: 2017
?? Funding: $132M
?? PARSLEY HEALTH – The Subscription-Based Healthcare?
Parsley blends modern medicine, holistic care and cutting-edge technology to diagnose and manage chronic conditions. Members get doctor consultations, health coaching and personalized treatment plans.
?? Founded: 2016
?? Funding: $144M
?? FEMGEVITY – Menopause Care Meets Longevity Science
?? FemGevity
I absolutely love this name!
FemGevity is a telehealth platform focused on menopause relief and longevity solutions through precision testing and personalized treatment plans. Finally, a service making menopause care mainstream.
?? Treatment from the comfort of home
?? SYSTOLE HEALTH – A Virtual Clinic for Women's Heart Health
Heart disease is the #1 killer of women, yet heart health often takes a backseat. Systole Health is on a mission to transform women’s heart care through comprehensive virtual services, personalized coaching and community support.
?? Boston-based startup
?? Raised $2M (pre-seed funding)
WEARABLES, DEVICES & PLATFORMS
??? FITNESS – Wild AI
?? Wild AI
Ever felt like your training program wasn’t made for you? You’re not alone.
Wild AI helps women understand how their menstrual cycle, digestion and activity levels impact performance, providing personalized recommendations.They're community page is amazing and honestly, can't wait to try it out!
?? Funding: $2.98M
?? AI-driven fitness optimization for women
?? MIGRAINE – ShiraTronics device
?? ShiraTronics
Migraines affect three times more women than men with hormonal fluctuations playing a major role. ShiraTronics’ Migraine Therapy System is a small implantable device that delivers mild electrical pulses to targeted nerves, disrupting pain signals and preventing migraines.
?? Funding: $66M for an implantable migraine device
?? Goal: Large-scale clinical trials underway
?? TEMPERATURE CONTROL DEVICE – Embr Labs
?? Embr Labs
Hot flashes? Sleep disturbances? Embr Wave is a wrist-worn device that provides instant cooling or warming sensations to regulate body temperature naturally - ideal for menopause symptom relief.
?? Funding: $57.1M
?? Patented cooling/warming technology
?? Clinically validated to improve sleep & hot flashes
?? GYNECOLOGY – Aspivix revolutionizing gynecological procedures
?? Aspivix
Finally, a gentler alternative to traditional gynecological tools!?
Aspivix has developed a soft-suction cervical device as a modern replacement for the tenaculum, improving comfort during gynecological procedures.
?? Funding: $5M (Series A+) + EU grant
?? AI FOR WOMEN'S HEALTH – Ema
?? Ema
Ema is the first AI platform designed specifically for women’s health. Trained on 10 million doctor-patient interactions, it delivers clinically validated personalized assessments and insights.
?? Funding: $3M+
?? AI-driven insights for better health outcomes
?? CERVICAL CANCER SCREENING – Teal Health
?? Teal Health
Cervical cancer is one of the most dangerous cancers for women.
Teal Health eliminates the discomfort of traditional Pap smears.Their Teal Wand lets women screen for cervical cancer at home.
?? Funding: $23.5M
?? FDA review underway
?? At-home primary HPV screening
?? AI MATERNAL HEALTH – Delfina
?? Delfina
AI-powered maternal healthcare platform, combining predictive analytics, tailored interventions, and connection (through data) between the patient and their primary prenatal care provider.
?? Funding: $17M (Series A)
?? Predictive analytics for better maternal health
?? WOMEN’S HEALTH RESEARCH – UK’s First Private Tissue Bank
Collects and stores menstrual blood, umbilical cord tissue and more to uncover new treatments.
$25M investment in a groundbreaking research tissue bank for conditions like PCOS, endometriosis and menopause.
?? ROON – AI-Powered Women’s Health Education App
?? Roon
Ever Googled your symptoms? Roon wants to replace “Dr. Google” with trusted, expert-driven health advice. It recently launched Roon Menopause, featuring bite-sized video answers from 60+ specialists on topics like hot flashes, hormone therapy, and workplace stigma.
Roon currently provides free, expert-driven resources for ALS, dementia, endometriosis, fertility and family building, glioblastoma, PCOS and now menopause.
?? Funding: $15M (Series A)
?? Expert-driven, AI-powered health guidance
?? GRACE HEALTH – Digital Healthcare for Women Worldwide
?? Grace Health
Bringing healthcare access to 1.2B+ women worldwide. Grace Health’s 7.5MB APP lets users track their cycle, consult medical experts and get personalized fertility coaching.
?? Stockholm-based startup
?? Funding: $5.1M
?? 3.7M total users, 29% active monthly
MENSTRUAL HEALTH
?? SAMPHIRE NEUROSCIENCE – Drug-Free Relief for PMS & Period Pain
Lithuanian-founded (super proud!!) medtech company created Nettle, the first medically-certified, hormone-free & drug-free treatment for PMS and menstrual pain.
?? London based startup
?? Funding: $5.06M
?? Neuroscience-based, wearable technology
?? DAYE – CBD Tampons & Period Pain Clinic
?? Daye
A British FemTech startup merging period care and healthcare, offering CBD-coated tampons, vaginal microbiome screening and a Period Pain Clinic for endometriosis & PCOS.?
Daye expects to harness the Diagnostic Tampon to screen for sexually transmitted infections such as human papillomavirus (HPV). By detecting HPV at home, it could reduce the prevalence of cervical cancer.
?? Funding: $24M (incl. $11.5M Series A)
?? 100,000+ users of CBD tampons in Europe
?? Launching Diagnostic Tampon for HPV screening in 2024
?? QVIN – Menstrual Blood Testing for Health Insights
?? Qvin
A smart menstrual pad that analyzes menstrual blood for health conditions, providing insights via a smartphone app. Currently FDA-approved for HbA1c (diabetes monitoring).
?? Funding: $24.3M
?? Expanding biomarkers for thyroid health, inflammation, fertility & cervical cancer risk
领英推荐
?? THE BLOOD – Unlocking the Potential of Menstrual Blood
?? theblood
A Berlin-based startup pioneering menstrual blood analysis for period pain, endometrial disorders and overall well-being, aiming to make at-home menstrual blood tests mainstream.
?? Funding: €1M pre-seed
?? Developing non-invasive at-home tests for menstrual health
FERTILITY
Fertility startups are becoming a big draw for investors. According to financial data resource PitchBook, $854.5 million was invested in 2024.?
?? GAMETO – Revolutionizing Egg Maturation with OSC
?? Gameto
Gameto achieves the world’s first live human birth using Fertilo, a groundbreaking ovarian support cell (OSC) technology that matures eggs outside the body.
?? Total funding: $73M
?? Fertilo – an investigational in vitro maturation (IVM) solution using engineered ovarian support cells (OSCs) to enhance fertility treatment.
???? U.S. trials underway to support clinical development and wider adoption
?? A major leap forward in reproductive science, transforming the future of fertility treatments.
?? FUTURE FERTILITY – AI-Powered IVF Solutions
Develop AI-based oocyte assessment software for non-invasive egg quality evaluation.?
The software uses deep learning technology to analyse 2D images of mature oocytes
?? Funding: $6M (Series A)
?? Uses deep learning to analyze 2D oocyte images, providing personalized egg quality scores
?? CARROT FERTILITY – Employer-Sponsored Fertility Benefits
A B2B fertility benefits provider helping companies offer fertility support (egg freezing, IVF, donor services) to employees. Available in 50+ countries across 5 continents.
When Tammy Sun was starting fertility treatments, she quickly realized how naive she had been to assume her employer-provided insurance would cover the costly process.?Sun ended up paying out of pocket for the treatments ~$50,000 for three rounds.
Carrot’s main mission is to make fertility care as accessible as possible by bringing it out of the consumer sector and not treating it as only an issue for women.
?? Funding: $125M
?? Founded: 2015, CA, US
?? Carrot is currently offered in more than 50 countries across 5 continents
?? HERTILITY – At-Home Hormone & Fertility Testing
?? Hertility
A women’s health startup tackling long gynecology wait times in the UK with at-home hormone testing and evidence-based medicine.
Over 600,000 women in the UK are waiting for a gynecology appointment leaving many people to seek out private medicine as a result
?? Funding: $18.4M (incl. $2M crowdfunding and investment from actress Emma Watson)
?? Helps women understand their reproductive biology & digital biological clock
?? OOVA – Real-Time Hormone Tracking for Fertility
?? Oova
An at-home fertility test that measures LH & progesterone via urine, providing real-time ovulation insights through a smartphone scan.
?? Funding: $10.3M (Series A) ?? Instant results via QR code scan
?? Data accessible to doctors via HIPAA-compliant dashboard
MENOPAUSE
According to a menopause survey conducted by AARP, 72% of women said menopausal symptoms had a negative impact on their lives and 93% would be interested in non-hormonal solutions to help address these symptoms.
?? JOYLUX – Tech-Driven Solutions for Menopausal Health
?? Joylux
A menopause-focused startup using red-light therapy to improve bladder function, sexual health & vaginal dryness.
?? Funding: $21.8M (Series A)
?? Founded: 2013, Seattle, US
?? First smart devices (vSculpt & vFit Gold) to treat Genitourinary Syndrome of Menopause (GSM)
?? Expanding in Latin America & Europe via Essity partnership
??♀? VIRA HEALTH – Digital Platform for Managing Menopause
?? Vira Health
Developer of Stella - app offering exercise, diet advice & cognitive behavioral therapy to support menopause management.
?? Funding: $16M
?? Combines clinical care & digital support
?? ROON – AI-Powered Menopause Guidance
?? Roon
A doctor-led health education app providing expert Q&A support for menopause.
?? Funding: $15M (Series A)
?? US-based
?? Expanding across fertility, PCOS & endometriosis
BIO SCIENCE for WOMEN'S HEALTH
?? FREYA Biosciences – Pioneering Microbial Immunotherapies
Developing microbiota-based therapies to restore a healthy, non-inflammatory vaginal microbiome with an initial focus on female infertility.
With the last $57M investment, Freya will advance clinical studies with initial focus on female infertility, develop its digital data platform designed to collect thousands of biological data to define more targeted therapies.
?? Funding: $57.9M (Series A)
?? Locations: Copenhagen & Boston
?? Building a digital data platform to enable targeted reproductive immunotherapies
?? BILLION TO ONE – Precision Molecular Diagnostics
?? BillionToOne
Developing molecular diagnostics that enhance disease detection through single-molecule DNA counting. The mission to make molecular diagnostics more accurate, efficient and accessible.
?? Funding: $551M
?? Advancing prenatal screening & liquid biopsy technology
ENDOMETRIOSIS
Current methods for diagnosis include ultrasound and MRI which often fail to detect the condition, and laparoscopy which is a costly and invasive surgical procedure.
The lack of reliable, non-invasive diagnostics leaves many patients in limbo, forced to endure chronic pain and fertility challenges without getting clarity on their condition.
But a new non-invasive ways to diagnose endometriosis are in development!?
??? HERANOVA – Integrated Clinical Solutions for Women's Health
?? Heranova
Developing non-invasive endometriosis tests & innovative therapeutic programs for bacterial vaginosis.
?? Funding: $13.5M (Seed & Seed+)
?? Locations: Boston & Hong Kong
?? DAMA HEALTH – Precision Medicine for Endometriosis
?? Dama Health
A consortium partner in ARPA-H’s Women’s Health Initiative, working on an AI-driven precision medicine platform for early endometriosis detection by combining non-invasive diagnostic tools, advanced patient phenotyping and personalized pharmacogenetics
?? Funding: $3M (ARPA-H Grant)
?? Combining non-invasive diagnostics & pharmacogenetics for personalized treatment
CANCER
?? AOA Dx?
?? AOA Dx
AOA Dx is developing the next frontier in early-stage cancer detection for women through its pioneering work in glycolipids. Its revolutionary tumour marker ganglioside platform, GlycoLocate is paving the way for life-saving early cancer detection.
?? Funding: $17M for GlycoLocate?, an AI-powered liquid biopsy test for ovarian cancer.
HORMONE MONITORING
HORMONA?
?? Hormona
The first end-to-end AI-based hormone health platform for at-home testing & treatment.
With Hormona women receive lab grade results in 15 minutes from home alongside actionable tips and guides on how to stabilise and optimise their hormone health. By combining a range of tools from telehealth appointments to symptom reduction plans and medication
?? Funding: $4,3M (Pre-Seed & Seed)
MOTHERHOOD
ELVIE
?? Elvie
Elvie is developing technology for women to help treat intimate health issues, offering? breast pumps & kegel trainers, with the Elvie Pump named in TIME’s Best Inventions (2019)
?? Funding: $188.9M?
?? Location: England
VAGINAL HEALTH
EVVY - Precision Care with AI
?? Evvy
Pioneering vaginal microbiome & STI testing, offering personalized treatment plans.
An Evvy IRB-approved study? found that within two months of treatment 83% of participants acquired a healthy microbiome, 96% of patients determined their treatment to be effective and 100% said their symptoms improved.
?? Funding: $14M
PCOS
ALLARA HEALTH - Expanding Virtual Care
Telehealth startup focused on treating women with polycystic ovarian syndrome (PCOS). Today, the startup provides coverage to over 30 million customers through partnerships with major insurers. The company offers expert-led, personalised care plans that combine medical expertise, lifestyle management and community support.
?? Funding: $38.5M
Imagine, just 10 years ago all these women, clients of these companies didn't have anywhere to turn to and lived in silence with their pains and frustrations. Now these companies and people behind them creating a real value supporting millions. With technology, research and advocacy driving progress I'm excited for the breakthroughs we'll see in the next few years!